All Americans could significantly reduce their energy consumption, save lots of money, and reduce pollution at the same time. It’s an easy choice to make. Unfortunately, most people don’t want to make even the slightest sacrifice. In the upside-down world described in our book, The Flip (www.TheFlip.net), people do not correlate unbridled consumption of finite resources like coal and oil with personal responsibility. The United States comprises 4% of the earth’s population but we consume over 25% of its energy. We think it is our God-given right to live excessively. Well, it’s certainly a choice, but it is not a right.
Upside down consumers think there is an endless supply of energy, and if not, we’ll find some other technology in the future to supply our needs. But energy supply is only a part of the problem. The burning of fossil fuels, along with other devastating human activities, is causing serious damage to our environment, precipitating global warming on an unprecedented scale. Yes, there are those who deny global warming exists. But, seriously, there is no debate. There is only doubt stirred by big-pocket business interests to distract and misinform. The facts have been settled, global warming is real, it’s dangerous, and it’s cooking a neighborhood near you.
The question is not whether abundant energy is useful; rather what are the cheapest, most reliable, renewable sources of energy? We are informed that energy production and consumption is a complicated matter that we shouldn’t worry our pretty little heads about. The people who control the energy supply profess to be of, by, and for the people, but in fact operate solely in the best interest of their profits. And the profits are huge. Those at the top of the energy food chain do quite well.
Something must be done.
Apollo offers a plan that makes so much sense that only the most jaded and greedy among us in the upside-down world can reject it. It is not based on unreachable pie-in-the-sky dreams, but rather sound, achievable science and technology. We love it! Here is their 10 Point Plan:
Environmentally, we can reduce national energy consumption by 16%, reduce sulfur dioxide emissions by 28%; reduce carbon dioxide emissions by 23%; reduce nitrous oxide emissions by 13%. Other major benefits include reducing our dependence on foreign oil, restoration of America’s withering leadership in technological innovation, reduction of our burgeoning trade deficit, rebuilding of our aging infrastructure, and improved social equity for low income workers by increasing job access and mobility.
How much will it cost, you wisely ask? A modest investment of $300 billion over ten years—or less than what Bush, Inc. has spent prosecuting the Iraq War to date. This seems a paltry sum given the opportunity to eliminate the need for such wars to begin with, save our environment, and reduce our energy costs. In the Right Side Up world, we’d already be implementing Apollo. So what’s the hard part?
First, we have to get beyond the staid thinking and status quo investments of the current administration and its energy industry masters. They are not part of the problem—they are actually the root cause and have no intention of finding solutions. One recent outrageous example of this is the unconscionable Pentagon action, at the behest of the Administration, which placed a moratorium on building new wind farms under the guise of national security.
The Administration is subverting the will of the people with subterfuge and misinformation to protect their moneyed interests. They think we’re too stupid to see the truth or too complacent to act. But once again, the public is ahead of the politicians and the media on the issue. A 2005 study by the Pew Research Center for the People & the Press found that seven out of 10 people want tax cuts for companies to develop wind, solar and hydrogen energy. Eight in 10 want higher fuel efficiency for cars, trucks and SUVs.
We need an Apollo program to ramp up the production of clean and green technology. We cannot allow government officials and industry leaders to play dice with the atmosphere of our planet. Find your voice. Show your support for common sense solutions like the Apollo Alliance by calling your elected officials and contacting the media. Right now.
We envision the day when you can harness the sun’s inextinguishable power to generate electricity from your own rooftop or turn your garbage into hydrogen fuel right in your garage. Imagine being that self-sufficient. Imagine a secure nation with no pipelines and power stations for terrorists to target. Imagine no more wars for oil. Imagine your children growing up playing under blue skies, drinking clean water. Imagine taking a deep refreshing breath, filling your lungs with the life force, feeling invigorated. Can you see it?
In the Right Side Up world it is as clear as a crisp autumn day.
Read more at TruthPublishing.com, where you can purchase this book and learn how to turn your world around with essays on love, relationships, health, business and the environment by philosophers, doctors and actors. Anyone can make the Flip! Check out the contest at TheFlip.net, and submit your own true story of personal transformation. It’s your chance to inspire someone else to make The Flip by sharing how you changed your world -- and you could win a Personal Transformation Library with over 65 books, CDs and DVDs!