junk food

UK consumer group reveals junk food companies' misleading ad tactics

Wednesday, November 29, 2006 by: Jessica Fraser
Tags: junk food marketing, junk food, childrens' nutrition

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
CDC issues flu vaccine apology: this year's vaccine doesn't work!
The five biggest lies about Ebola being pushed by government and mass media
Ultraviolet light robot kills Ebola in two minutes; why doesn't every hospital have one of these?
Tetanus vaccines found spiked with sterilization chemical to carry out race-based genocide against Africans
Biologist explains how marijuana causes tumor cells to commit suicide
Companies begin planting microchips under employees' skin
The best way to help your body protect itself against Ebola (or any virus or bacteria)
NJ cops bust teenagers shoveling snow without a permit
Russia throws down the gauntlet: energy supply to Europe cut off; petrodollar abandoned as currency war escalates
McDonald's in global profit free fall as people everywhere increasingly reject chemically-altered toxic fast food
W.H.O. contradicts CDC, admits Ebola can spread via coughing, sneezing and by touching contaminated surfaces
Top ten things you need to do NOW to protect yourself from an uncontrolled Ebola outbreak
Chemotherapy kills cancer patients faster than no treatment at all
FDA targets Dr. Bronner's Magic Soaps for sharing health benefits of coconut oil
U2's Bono partners with Monsanto to destroy African agriculture with GMOs
Why flu shots are the greatest medical fraud in history
Governments seize colloidal silver being used to treat Ebola patients, says advocate
Flu vaccine kills 13 in Italy; death toll rises

Delicious
(NaturalNews) A new report by UK consumer group Which? charges junk food manufacturers with engaging in "underhand" marketing techniques aimed at selling high-sugar, fattening foods to young children.

Which? researchers kept track of the marketing techniques of 12 food companies -- Burger King, McDonald's, KFC, Coca-Cola, PepsiCo, Cadbury-Schweppes, Haribo, Kellogg's, Kraft, Masterfoods, Nestle and Weetabix -- for six months, and interviewed roughly 50 children prior to the publication of their report.

The researchers found that the most popular marketing tactic, "viral marketing," uses the internet to encourage children to email branded messages to each other. Other techniques use children's films, the World Cup or competitions to attract children.

Which? researcher Nick Stace said advertisers are also targeting parents in an attempt to make junk foods high in salt, sugar and fat seem like healthy options for their children.

"How can parents be expected to give their children a healthy, balanced diet when these sophisticated, underhand techniques are targeting their children, often behind their backs?" Stace said. "Most of [junk food companies'] so-called responsible marketing policies are simply empty rhetoric."

UK ad regulator OFCOM announced two weeks ago that it would enforce a ban on junk food ads during TV programs targeted at children younger than 16 years old, as well as a complete ban on junk food ads on children's channels and children's programs on adult channels watched by many children.

However, Which? says OFCOM's new regulations do not go far enough to protect children, and a complete ban on all junk food ads on all channels should be enforced before the 9 p.m. watershed.

The food industry has condemned the Which? report, claiming it is actively working with the government to safely advertise to children.

Kellogg's spokesman Chris Wermann called the report "sensational ... selective, ill-informed and unrepresentative." McDonald's issued a statement claiming it does not engage in "underhand" marketing and does not market junk food to children.

Jenni MacDougall of Cancer Research UK said, "The techniques used to promote foods high in fat, salt and sugar are very creative, and many of them hold appeal for children. With childhood obesity reaching alarming levels, it is vital that the problem is tackled from all angles.

"We are disappointed that OFCOM has not gone further in its proposals to restrict junk food advertising to children," she said.

###

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.