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Horizon milk, Wild Oats named in consumer boycott of "false" organic products

Friday, July 28, 2006 by: NewsTarget
Tags: organic products, food marketing, organic standards

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(NewsTarget) The Organic Consumers Association (OCA) recently added five additional brands to its three-month boycott of "fake" organic products it says are knowingly mislabeled as "USDA organic."

In April 2006, the OCA launched a boycott against two big-name distributors of organic dairy products -- Horizon and Aurora -- claiming, "All of Aurora's and much or Horizon's 'organic' milk is coming from factory farm feedlots where the cows have been brought in from conventional farms and have little or no access to pasture." Since April, the OCA says thousands of consumers, natural food stores and co-ops have joined the boycott.

In its July 27 newsletter, the OCA announced it is expanding its boycott to include retail chains selling "bogus organic milk from Aurora." The boycott now includes Costco's "Kirkland Signature," Publix's "High Meadows," Safeway's "O" Organics, Wild Oats' organic milk and Giant's "Nature's Promise."

The OCA is also calling for a boycott of Horizon's organic soy brands -- Silk soymilk and White Wave tofu -- claiming that Horizon has "begun turning away from U.S. organic farmers and instead importing cheap organic soybeans from China and Brazil, where labor rights and environmental standards are routinely violated."

The OCA is urging the public to send emails to the seven companies it is boycotting -- dubbed the "Shameless Seven" -- urging them to use quality North American organic products produced by family farmers. More information on the boycott can be found at: http://www.organicconsumers.org/2006/article_1329.cfm.

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