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(NaturalNews) Why channel surf when you can check your eggs for information on TV shows? With CBS' new "egg-vertising" you can, as the company plans to start using laser imprints of its logo and those of popular shows on about 35 million eggs in September and October.
George Schweitzer, president of the CBS marketing group, said he hoped the pun-laden ads would be cause for laughter in kitchens across the United States. "We've gone through every possible sad takeoff on shelling and scrambling and frying," he said. "It's a great way to reach people in an unexpected form."
Bradley Parker, founder of EggFusion, quickly saw the potential of his technology within the world of advertising. "It's unlike any other ad medium in the world, because you are looking at the medium while you are using it," he said, adding that his company would also etch ads for charities.
Illinois-based EggFusion originally used the process to laser-etch the date on eggs during the washing and grading process, as a way to reassure customers who were afraid they were getting old eggs in new cartons.
The etching is superior to ink marking because it can't be wiped off or altered without breaking the shell. It takes only 34 to 73 milliseconds, so it does not noticeably interfere with egg production.
Egg producers, distributors and retailers will have to pay an undisclosed amount to etch the eggs with the ads, but they will also share in the revenues.
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