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This Declaration of Journalistic INTERdependence replaces the former Declaration of Journalistic Independence previously found at this URL.
Previous to September, 2008, NaturalNews operated on the basis of the Declaration of Journalistic Independence, which meant we never earned money from the products we reviewed or recommended (in other words, we did not use affiliate links).
Over these nearly five years (Dec. 2003 - Sep. 2008), we published more than 23,000 articles and news summaries, posted more than 100 exclusive interviews and created more than 20 free books and special reports that have been downloaded over twenty-five million times in all.
We did this without earning any money whatsoever from the companies and products we recommended.
This was done out of the belief that erecting a financial firewall between editorial and revenue departments would reinforce the level of integrity and professionalism we bring to NaturalNews articles and product reviews. That professionalism and integrity is now well known throughout the natural health community.
In August, 2008, we revolutionized our thinking about financing the pursuit of our mission to protect sustainable life on planet Earth. This breakthrough philosophy on attracting wealth to be used for constructive purposes is outlined in our popular report, "The 7 Principles of Mindful Wealth," available to read for free at: http://www.naturalnews.com/Report_M...
That philosophy teaches that money is not, by itself, good or evil, but rather the way in which money is attracted and redistributed determines its nature. Here at NaturalNews, we have now embraced this philosophy in our attraction and redistribution of wealth in a way that protects life and enhances the health and empowerment of consumers.
This philosophy says that since wealth is a representation of power and resources, the world will be a better place as the flow of more wealth is influenced by mindful, informed individuals who prioritize the protection of sustainable life on Earth. Thus, people like you and I who have proven ourselves to be high-integrity stewards of money have a moral obligation to accumulate and redistribute vast amounts of wealth. (Read the free report for a full explanation of this principle.)
NaturalNews both EARNS and REDISTRIBUTES wealth in conscious, compassionate ways. We only profit from products and services that greatly benefit people, and we regularly redistribute money to those who need it. For example, we've donated tens of thousands of dollars to victims of every major natural disaster in recent history: The Tsunami near Indonesia, the deadly earthquake in Taiwan, and more recently the victims of hurricane Gustav, where we donated $20,000 worth of emergency LED lights and radios to the people who lost power in the hurricane aftermath.
We've donated tens of thousands of dollars to World War II Veterans, public safety initiatives and education programs. In Ecuador, for example, we are now sponsoring students, paying for their uniforms, books and school tuition to help them complete high school.
We're still working on programs to donate nutrition grants to elementary schools and high-grade nutritional supplements (and educational materials) to expectant mothers, but we need considerably more funds to accomplish that.
Financial INTERdependenceThis leads me to the principle of financial INTERdependence. Just as NaturalNews readers depend on this publication to deliver timely, informative news and product recommendations, NaturalNews depends on support from its reader base to continue pursuing its mission.
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