Interview: Juvo Natural Raw Meal

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Steve Diaz: We're speaking to Howard Cho, a Sales Associate with Juvo Incorporated. Juvo makes Juvo Natural Raw Meal. I'm going to talk with him for a minute about the ingredients, what's in it and its health benefits. So, how many ingredients are there?

Howard Cho: About 30 ingredients, from whole grains, vegetables, sea vegetables and mushrooms. Our main ingredient is brown rice.

Steve: Are there any sugars in it?

Cho: It has no sugar. Zero sugar.

Steve: Is it classified as organic, natural?

Cho: Actually, they're grown back in Korea. Most of the ingredients are organically grown. It's not certified in the United States, but they are organic. I have a listing of organically grown ingredients.

Steve: Some of the organic ingredients are: The brown rice, sprouted brown rice…

Cho: The pumpkin.

Steve: The kale, black soybean, radish, radish leaf ... How did you come up with this list of ingredients?

Cho: Actually, an oncologist formulated this to treat cancer patients. However, now it's becoming known as [as part of the] raw food revolution. So he put all these ingredients [together] as a meal to prevent illness. His name is Dr. James Hwong.

Steve: When did he first develop this formula?

Cho: In 1992. It started in Korea.

Steve: Originally developed in Korea?

Cho: Right.

Steve: Is there a website people can go to?

Cho: Yes. www.gojuvo.com.

Steve: Where can consumers find your product in retail?

Cho: They can find us at Whole Foods or Mother's Market. About 300 health food stores all around the United States carry our product.

Steve: So it's a raw foods meal in a pouch.

Cho: A raw foods meal in a pouch. One minute, a complete, healthy meal, ready to go.

Steve: People mix it with water?

Cho: You can mix it with about eight to 10 ounces of water or any beverage you like. Mix a pouch in it and it's ready to go. It's a complete meal in a minute.

Steve: Excellent. Thanks for your brief introduction on Juvo.

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