"Vending Machine" documentary looks to expose childrens' junk food habits in public schools

Monday, October 10, 2005 by: Jessica Fraser
Tags: vending machines, junk food, public schools

eTrust Pro Certified

Delicious Pin It
Jennifer Mattox hopes to someday enjoy the same kind of attention as Morgan Spurlock, director and producer of the Oscar-nominated 2004 fast-food documentary "Supersize Me." In fact, Spurlock's film inspired Mattox not only to film her own feature-length documentary, but also to launch an entire independent film company. In April of this year, Mattox unveiled Faerie Films, a film company that operates under the credo: "Movies that move your spirit." With Spurlock's eye-opening success in mind, Mattox will soon begin filming her first documentary, "Vending Machine."

"I was very inspired when I saw the movie 'Supersize Me'," says Mattox. "There was a portion of the movie that talks about cafeterias in schools, and prior to that I had thought about how terrible it was that there's so much junk food in kids' schools. Then I saw [Supersize Me], and I thought that this is kind of an opportunity to really expose what's going on with children in their school environment. That's how the impetus for Faerie Films came about."

Mattox says "Vending Machine" will focus on the current state of health and well being among today's children, who are fast becoming obese and consequently diseased in epidemic numbers. She jokes that today's kids will be nicknamed Generation "O," for "obese," but she's the first to admit that kids subsisting on junk foods is far from a laughing matter.

The state of food in schools and at home is unacceptable and dangerous; more importantly, it is helping to fuel the childhood obesity problem in this country, according to Mattox. The problem is partly a food supply packed full of fast foods and processed junk, and partly the continuous onslaught of celebrity advertising for unhealthy food choices both inside and outside of school. After all, how are kids supposed to resist the urge to eat and drink what they think Britney Spears and Michael Jordan are eating and drinking?

But celebrities and the toxic food supply can't be blamed entirely, since healthy foods are readily available to the public. Mattox says parents have to start paying attention to what they allow their kids to eat before their health can improve. Many parents, she says, are so used to saying, "Yes" to everything their kids ask for that they've seemingly forgotten how to say, "No," especially in a society in which food is used as a reward.

But some parents aren't just guilty of not paying close attention to their kids' health; it's a fairly common occurrence to see parents directly contribute to their children's poor health. For instance, many parents stop to buy coffee in the mornings with their kids on the way to school. The Starbucks temptation is too great for kids to resist, especially if it's facilitated by parents. And the consequences of a morning cup of coffee on learning and physical health are terrible, says Mattox. "Parents allow kids to walk into school with their Starbucks," she says. "They're starting their day off with 56 grams of sugar in their body, and what it's doing to their minds and their bodies is just a crime." It's a crime, indeed never mind all the detrimental effects of caffeine on a teenager's body.

But Starbucks and fast food aren't the only suspects. Mattox also blames childhood obesity on a lack of exercise at school, citing physical education requirement cutbacks. "There aren't any physical fitness goals," says Mattox. "I think there's only one day a week (of PE) that's required, and I think it's only for 20 minutes." Today's kids are getting fatter and unhealthier with every passing day as they fill their bodies with junk and don't exercise.

Mattox aims to bring these startling issues to light. To make parents visually and emotionally aware of what their kids are doing to their bodies with food, Mattox and her film crew will choose five or six students from around the country and follow each for 24 hours, tracking every food choice the child makes at school, at home or wherever they go. One goal is to open parents' eyes to the terrible choices their kids may be making, possibly modeled after the parents' own behaviors. Another goal is to open kids' eyes by showing what is happening to their bodies, both physiologically and psychologically, as they ingest unhealthy foods.

Letting parents see what their kids' food is doing to their bodies is only part of the documentary's aim. "It looks at how corporate advertising influences our children's food choices in and outside of school," Mattox says. "What we do is we take a virtual tour of what's going on in the food distribution system." From slaughterhouse to production to children's mouths, Mattox wants to expose it all in "Supersize Me" fashion.

Although today Mattox is a healthy consumer and well educated on nutrition, she wasn't always so informed. In fact, she had a college experience like many other typical Americans one involving lots of pizza, burgers and French fries. "I was so into eating fast foods all the time," Mattox says. "And I ate lots and lots of meat. They called me the Prime-Rib Queen. That was my nickname."

Because she'd suffered poor health since childhood and had a weak immune system, Mattox decided to give up meat and junk food. Today's she's a vegetarian practically a vegan and she's healthier than ever. "I started reading a lot about nutrition and holistic remedies and things I could to do help myself without going to a doctor," says Mattox. As for giving up meat, she says, "I feel like I have a lot more energy and I have clearer thinking. There have been a lot of benefits health-wise. I don't get sick anymore." In fact, she recently gave up her non-emergency health insurance because she doesn't need it.

Now, Mattox says it's time to let parents and kids in on how unhealthy children are today. "Kids are our future, and as far as I'm concerned, we've lived half our lives and now we need to support our kids so they have a better future."

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.

Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...


Now Available at

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

The five biggest lies about Ebola being pushed by government and mass media
Why does the CDC own a patent on Ebola 'invention?'
White House admits staging fake vaccination operation to gather DNA from the public
Ultraviolet light robot kills Ebola in two minutes; why doesn't every hospital have one of these?
EXCLUSIVE: Natural News tests flu vaccine for heavy metals, finds 25,000 times higher mercury level than EPA limit for water
Truvia sweetener a powerful pesticide; scientists shocked as fruit flies die in less than a week from eating GMO-derived erythritol
Irrefutable proof we are all being sprayed with poison: 571 tons of toxic lead 'chemtrailed' into America's skies every year
Russia taking McDonald's to court, threatens countrywide shutdown
Oregon man serving prison sentence for collecting rainwater on his own property
The best way to help your body protect itself against Ebola (or any virus or bacteria)
Senator who attacked Doctor Oz over dietary supplements received over $146,000 in campaign contributions from Big Pharma mega-retailer and Monsanto
Global warming data FAKED by government to fit climate change fictions

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...


Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...


Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at

Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.