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Physical exercise

Concerned about fitness? Get bugged (press release)

Sunday, August 21, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: physical exercise, health news, Natural News


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Fitness America has a bugg that helps you lose weight and stay fit. Bodybugg is a calorie management device designed to monitor total energy expenditure.

Ashley Wauters, personal trainer at Fitness America, uses it as a tool in her clients’ five-component system for good health. Those components are:

• Resistance

• Cardio-vascular workout

• Meal planning and nutrition

• Vitamins and supplements

• Personal assistance through a trainer.

“This is not necessarily a weight-loss program. It’s about being healthy,” she said. “It’s as simple as calories in, calories out. The common denominator for any diet is eating fewer calories. It’s relatively easy to measure how many calories you take in. It’s difficult to measure how many you burn.”

That’s where the bodybugg comes in. The monitor is worn on the upper arm and through sensors is able to collect data on the wearer’s physical state, such as the way the body releases heat. It measures room temperature, core body temperature, skin temperature and your movement, she said. It takes 32 measurements per second. “Finally, there’s a way to balance calories in, calories burned.”

It’s made to wear all the time, whether you’re awake or asleep, though it is not waterproof so people take it off while bathing or swimming, she said. It can be programmed to account for activity while swimming.

“So often people say, ‘I’m eating healthy; I’m making good choices. I’m exercising, but I’m still not losing weight.’ This will tell you that maybe you’re not moving enough,” she said.

Everyone who rents or buys one of the devices gets a personal Web site to keep track of the data. The information is uploaded once a day or once a week. The wearer also types in all the food he or she consumed. The computer tallies the calories in and calories burned and shows the difference.

“It becomes a game,” Wauters said. “If you want a Krispy Kreme and you know exactly how many calories there are in the donut, you can watch and increase your movement so you still eat at a deficit.”

The bodybugg is the brainchild of BodyMedia chief executive Eric Teller, 34, who goes by Astro (for AstroTurf, which is what his hair looked like in high school). The company was founded six years ago in Philadelphia and has sold 7,500 armband monitors.

By June, BodyMedia had tracked 132 years of human activity, including 44,533 minutes of jogging and 6,250 minutes of ping-pong. Because people kept activity journals while wearing the armband, the system has learned to distinguish jogging from biking, watching TV from doing office work and driving a car from riding in one, according to Forbes Magazine.

“It’s evolutionary,” Wauters said. “When you put information in, it is kept confidential, but it’s also examined to learn more about the human body. Eventually, they might be able to tell you things before they happen, such as a heart attack. Within a year, they expect to have monitors that are specifically for the elderly and babies.”

The device by itself costs between $300 and $350, according to BodyMedia. However, the product is only available through health clubs in a deal that BodyMedia struck with Apex Fitness Group. At Fitness America in Green Bay, the bodybugg comes with 10 sessions of personal training.

For more information, see www.bodybugg.com.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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