Gaiam & Kashi Team Up on Free Yoga Sampler DVD Offer at SuperTarget (press release)
 Tuesday, July 26, 2005by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: physical exercise, health news, Natural News |
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Gaiam, the number one leader in fitness DVDs and mind-body health, is including a yoga sampler DVD in special double-box packages of Kashi GOLEAN cereal sold exclusively at SuperTarget stores nationwide. The DVD includes four 10-minute "try before you buy" previews of best-selling full-length yoga DVDs sold at SuperTarget stores, which include three of America's best-known yoga instructors: Rodney Yee, Seane Corn and Patricia Walden.
"The marriage of Gaiam and Kashi is perfect because our companies share a vision of helping people be healthier and more in tune with their bodies," explained Gaiam Vice President of Marketing Howard Ronder. "Offering this promotion at SuperTarget stores, where people can buy everything from groceries to fitness programs and accessories, makes it easy for people to find healthy solutions all in one place." The special packaging enclosing the Gaiam yoga sampler DVDs also bears a $2.00-off instant coupon valid toward any $14.98 purchase of Gaiam products.
The Gaiam yoga sampler DVD includes previews from Rodney Yee's "Power Yoga Total Body Workout" and "Yoga Conditioning for Athletes," Patricia Walden's "Yoga for Beginners 2," and Seane Corn's "Vinyasa Flow Yoga: Session 1." Besides being best sellers, two of the DVDs were also recipients of 2004 Aegis Awards, among the oldest and most respected video/film production competitions in the United States.
Target's prominent promotion of health and wellness products is timely, with diabetes and obesity reaching epidemic proportions in America -- and the health benefits of yoga being recognized by such leading medical institutions as Cedars-Sinai Medical Center. Target carries a full range of Gaiam products, including the Yoga Beginners Kit, Yoga Essentials(R) mats, Power Yoga Mat Kit and guided yoga practice DVDs from the instructors featured on the sampler, plus a wide range of Gaiam products in other fitness categories: the popular martial arts-yoga fusion "Budokon Beginning Practice with Cameron Shayne" DVD and several Pilates and BalanceBall DVDs.
To find the Gaiam yoga sampler in the special, limited-time Kashi GOLEAN cereal package, go to a SuperTarget near you or visit www.target.com for store locations.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.
Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.
In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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