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Heart health

J.R. Carlson Repositions Brand as "Everything Your Heart Desires" (press release)

Wednesday, July 20, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: heart health, health news, Natural News


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J.R. Carlson, a leading supplier of natural source health products for the past 40 years, is unveiling a new comprehensive heart nutrient marketing program called “Everything Your Heart Desires,” at this year’s National Nutritional Foods Association (NNFA) Show in Las Vegas, Nevada July 15 -17.

The Carlson Company produces some of the industry’s most venerable natural-based nutrients: Carlson fish oil products have been recognized as the category leader by Whole Foods Magazine (April 2005), and their ACES antioxidant formula has won the industry’s coveted VITY award from Vitamin Retailer Magazine for eleven consecutive years. At this year’s NNFA Show, J.R. Carlson Laboratories begins a repositioning based on its 40th Anniversary Celebration. Company President John R. Carlson says, “We wanted to review the overall brand message and our 40th Anniversary gave us a great chance to do it.”

Carlson has repositioned itself as a cross-category heart health company with a new marketing campaign based upon the major heart health product lines, including fish oils, antioxidants, cardiovascular support products, Vitamin E, and multiple formulas. “It’s here, in these five categories, where the real serious heart health products are found,” says Carlson. “Everything Your Heart Desires” has always been the core message of our brand. It’s in the strong position we have in fish oils, antioxidants and Vitamin E. Now, that message will be there for everyone to see. It will become a powerful message for our cardio formulas and multivitamins as well.”

Carlson says, “People are becoming more aware that cardio health is an essential component of longevity and vitality. The best way to maintain greater heart health is to provide a full range of important heart nutrients – in other words, ‘Everything Your Heart Desires.’”

Grouping the top five heart product categories together represents more than a new positioning. It is also a thoughtful approach to natural cardiovascular health for consumers. Carlson offers the broadest and deepest line of heart nutrients in the U.S., and each distinct category of heart nutrients meets specific customer demands and offers distinct health advantages. The five product categories under the J.R. Carlson umbrella of heart health include:

(1) Fish oils to promote healthy cardiovascular system function by helping to support normal cholesterol and regulate cell activity. Carlson produces the number one brand of all-natural fish oil nationwide (Whole Foods Magazine, 2005).

(2) Antioxidants suppress “free radicals” and other unstable substances in the body that can damage healthy cells due to pollution, smoking (including second-hand smoke), and excessive drinking. Carlson’s antioxidant ACES provides a “4-prong attack” that protects tissues, blood components, cell membranes, and “mops up” free radicals. ACES has performed as the top antioxidant in health retail outlets for eleven years, based on its consistent performance in the Vity Awards by Vitamin Retailer Magazine.

(3) Cardiovascular formulas such as Heart Energy, Cardi-Rite, Rhythm Right and Heartbeat Elite have been created to support specific cardiovascular needs. For example, Heartbeat Elite promotes normal electrical activity of the heart while maintaining the integrity of capillary walls, and helps convert fats into energy. For consumers who have had a “scare” due to an acute heart problem or a chronic heart issue, Heartbeat Elite has been a proven performer and has placed 3rd in the Annual Vity Award competition. “Customers have found the product with only limited marketing,” says John Carlson. “We’re looking to change that picture and become much more proactive in promoting our Cardiovascular formulas.”

(4) Vitamin E, which has been the flagship product of the Carlson Company for forty years, is made from all natural sources and is twice as active as synthetic Vitamin E. Carlson Vitamin E protects cell membranes while promoting cardiovascular function. The anti-aging benefits go hand in hand with natural Vitamin E’s ability to support healthy heart functioning.*

(5) Multiple vitamins such as Carlson’s Super 2 Daily, contain heart healthy portions of fish liver oil, antioxidants, letter vitamins and minerals, plus lutein which is important to healthy vision. Additionally, Carlson’s Multi-Gel contains Co-Enzyme Q10, an important heart nutrient which John Carlson likens to a “spark plug” for a car’s engine. “ The areas of the body where Co-Q-10 is most prevalent include the heart, liver, and skeletal muscles. According to Carlson, “Multiples are excellent for customers who wish to take just one supplement per day.”

J.R. Carlson Laboratories is the natural source pioneer in multi-category heart support supplements, including fish oils, antioxidants, cardio support, Vitamin E, multi-vitamins, and other health and wellness formulas. The pioneering natural source brand, founded in 1965 by John and Susan Carlson with a single Vitamin E formula, today offers the largest line of Vitamin E products in the world.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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