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Online pharmacies

comScore Networks Releases Analysis of Consumer Perspective of Online Pharmacies (press release)

Wednesday, April 06, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: online pharmacies, prescription drugs, health news


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comScore Networks today released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online pharmacies. Among other findings, the study revealed that despite safety concerns, a significant percentage of visitors to online pharmacies believe the sites provide an affordable and appealing alternative to traditional methods of buying prescription drugs.

The study is based on an integrated analysis of observed behavior and self-reported attitudes among participating consumers. Self-reported information was collected via a survey* of visitors to both traditional pharmacy Web sites (e.g. Walgreens.com and Drugstore.com) and non-traditional pharmacy Web sites (i.e. those that do not require an existing prescription).

17 Million Americans Visited Online Pharmacies in Q4 A comScore analysis of traffic to more than 3,000 traditional and non- traditional online pharmacies, both in the U.S. and abroad, revealed that 17.4 million people visited these sites in Q4 2004. This represents an increase of 14 percent from Q3 2004. Approximately 63 percent (10.9 million) of these visitors visited non-traditional pharmacy sites, up 36 percent from the previous quarter.

While Safety is a Major Concern, Consumers Are Willing to Buy Unapproved Drugs

"A majority of online pharmacy visitors reported concerns about the safety and legality of buying drugs online, but the perception that e-commerce offers lower costs and greater convenience is weighing heavily on consumer decisions," said Bridget O'Toole, senior vice president of comScore Networks. "Interestingly, 62 percent of respondents feel some prescription drugs that have been proven effective should be available to the public despite possible secondary effects -- even in light of the recent controversy surrounding COX- II drugs."

Attitudes and Opinions Related to Online Pharmacies Source: comScore Networks Respondent Base: Visitors to Online Pharmacy Sites n=315

Agree Neutral Disagree I am very concerned about the safety of drugs available online 54% 16% 30% I believe that online pharmacies are providing healthy competition to regular pharmacies 66% 21% 12% Some prescription drugs that have been proven effective should be available to the public despite secondary effects, under direct supervision of a healthcare professional 62% 18% 21%

While more than half of all respondents reported concerns about the safety of drugs available online, almost 40 percent said that if they could buy drugs that are not FDA-approved, but that work well for them, they would do so.

Attitudes and Opinions Related to the FDA Source: comScore Networks Respondent Base: Visitors to Online Pharmacy Sites n=315

Agree Neutral Disagree The FDA should regulate all drugs that are consumed in the U.S. 51% 20% 30% If I could buy drugs online that are not FDA approved but work for me, I would 38% 17% 45%

Furthermore, physicians may not be aware of drugs purchased online by their patients. The study revealed that 61 percent of the respondents did not inform their physicians of their last online prescription purchase.

Price and Convenience Are the Leading Reasons for Using Online Pharmacies comScore's survey of online pharmacy visitors revealed that price and convenience are the leading reasons consumers visit pharmacy sites and purchase drugs online. Fully 45 percent of visitors to online pharmacies reported that they visited in order to compare prices. Among those consumers who reported purchasing drugs online, nearly two-thirds said that they did so to save money.

Nonetheless, the majority of online pharmacy visitors surveyed are concerned about the safety and legality of buying drugs online. Remarkably, despite these safety concerns, only one out of every three respondents using an online pharmacy was concerned about the lack of face-to-face communication with a pharmacist.

"Given undeniable benefits to consumers in both convenience and price, online pharmacies have grown in popularity and are likely to continue to do so," continued Ms. O'Toole. "Considering this reality, it is essential for manufacturers, healthcare professionals and government to develop educational campaigns that address safety and other related issues in order to ensure consumer well-being."

To learn more about comScore Pharmaceutical Solutions, please contact [email protected].

* Based upon a comScore survey, conducted in February 2005, of 315 consumers who visited traditional or non-traditional online pharmacy sites.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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