Summary
Announcing that its film and television content will now be available on Apple's new video iPod, Disney made a bold move into the digital arena under the leadership of new CEO Robert Iger.
Original source:
http://news.ft.com/cms/s/3fe6085e-3b43-11da-b7bc-00000e2511c8.html
Details
Apple logoWalt Disney and Apple Computer are to sell episodes of Desperate Housewives and other television shows over an iPod device capable of playing video.
The agreement marks a potential milestone in the migration of traditional media to digital distribution devices such as the iPod.
It is a development that could further challenge the traditional model of broadcast television and allow consumers to view television, films and other content when and where they choose.
It also represents the first bold move by Robert Iger since he took over as chief executive of Disney on October 1, and demonstrates his vision of using technology to increase sales of the company's prized television and film content.
"For the first time ever, prime-time shows can be purchased online the day after they appear on TV," he said.
Apple Strong sales of the iPod portable digital music player and "staggering" demand for the new Nano player helped Apple Computer report surging fourth quarter sales and profits.
However, shares fell as revenues fell short of expectations.
Go there Media companies have envisaged a shift towards selling movies, television and other content online in the same way they sell music through iTunes and other digital stores.
However, they have trodden cautiously because of concerns about piracy and cannibalising revenue from other streams, such as DVDs or the television syndication market.
For Apple the launch of the video iPods is expected to give iPod sales a further fillip and consolidate Apple's position as the leader in the market for portable digital content players.
Apple has sold more than 28m iPods since their introduction in October 2001 and now has about 75 per cent of the market for digital music players.
About the author: Mike Adams is a natural health author and award-winning journalist with a passion for sharing empowering information to help improve personal and planetary health He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In mid 2010, Adams produced TV.NaturalNews.com, a natural health video sharing website offering user-generated videos on nutrition, green living, fitness and more. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a noted pioneer in the email marketing software industry, having been the first to launch an HTML email newsletter technology that has grown to become a standard in the industry. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Tuesday, November 08, 2005
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