Hero Nutritional Products Launches All-Natural Pet Care Line (press release)
 Saturday, May 28, 2005by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: pet care, pet food, pet health |
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"The pet care industry is expected to hit $8 billion by 2007, and today's pet owners are increasingly interested in ways to naturally improve the health and vitality of their pets," stated James Studer, vice president of marketing and sales, Hero Nutritional Products. "With the A Breed Above pet care line, we are able to offer health conscious pet owners the finest, natural nutritional products that can have a powerful and positive effect on their pets."
The A Breed Above pet care line will initially contain the following products: • HIP & JOINT — designed with natural nutrients including glucosamine to support joint function and connective tissue and help dogs maintain an active lifestyle. Available in 75-count bottle of liver-flavored chewables for $15.59, 120-count bottle of chewables for $22.89, 90 count-bottle of liver-flavored capsules for $15.59 and 75-count bag of beef-flavored soft chews for $18.29.
• HIP & JOINT PERFORMANCE — formulated to address the needs of active dogs including working, hunting or show dogs, as well as breeds that are constantly on the go. Available in 90-count bottle of liver-flavored chewables for $18.29.
• HIP & JOINT DOG BISCUITS - formulated with glucosamine, Ester-C and other natural nutrients to support joint function, as well as clean teeth and freshen breath. Available in 20-ounce bags in lamb/rice and peanut butter flavors for $5.19 and three-pound bag in peanut butter flavor for $8.69.
• SHED-B-GONE — formulated with omega 3, 6 and 9 fatty acids in the ratios needed to reduce shedding and improve pets' skin and coat. Available in 60-count bottle of liver-flavored chewables for $11.09 and 75-count bag of beef-flavored soft chews for $10.29.
• HEALTHY COAT — includes omega 3, 6 & 9 fatty acids and other essential vitamins and minerals to maintain dogs' healthy skin and coat. Available in 60-count bottle of liver-flavored chewables for $10.29.
• MULTI-TAB — contains vitamins, minerals, and amino and fatty acids to complement dogs' normal diet and provide extra nutrients for increased health. Available in 60-count bottle of liver-flavored chewables for $10.29.
• GREEN GRASS — contains liver, barley and yucca to provide health benefits for dogs, as well as prevent yellow spots on lawns as a result of dog urine. Available in 120-count bottle of liver-flavored chevvables for $9.99.
• PET-EASE — developed with chamomile, hops and ginger to calm pets during stressful times including travel, boarding and grooming. Available in 60-count bottle of liver-flavored chewables for $11.19.
• DIGEST-ZYME — contains probiotics including Lactobacillus sporogenes to restore pels' digestive balance and aid in absorption of processed pet food. Available in 60-count bottle of liver-flavored chevvables for $15.69.
• EAR CLEANSE — formulated with aloe vera gel, calendula, rosemary and myrrh to thoroughly clean pets' ear canals and assist in the healing of sore, irritated or infected ears. Available in 4.0 ounce bottle for $4.49 and 8.0 ounce bottle for $6.69.
• DOG PLUS — specially formulated water infused with a unique blend of vitamins, antioxidants and electrolytes to hydrate pets after exercise, or as a tasty treat. Available in 20-ounce bottle in chicken, beef or bacon flavors for $26.99.
• K-9 BUFFERED ASPIRIN — designed to provide temporary relief of pain and inflammation associated with arthritis and joint problems in dogs. Available in 75-count bottle of 300 mg liver-flavored chewables for $10.29 and 100-count bottle of 120 mg chewables for $7.99.
"We continue to provide unique delivery systems for vitamins targeted to meet the nutritional needs of all family members, including the family pet," added Jennifer Hodges, founder and CEO, Hero Nutritional Products.
All-natural pet care represents one of the fastest growing market segments within the pet care industry, with sales expected to top $1 billion by 2009. According to a recent report published by MarketResearch.com entitled "The U.S. Market for Pet Care Products and Pet Supplies," aging baby boomers are some of the biggest spenders on pet supplies because they view their pets as family members. Natural and health-oriented products are highly important to this demographic, and they are looking for similar products for their pets. Currently baby boomers represent 46 percent of all pet owners according to the American Pet Products Manufacturing Association.
Hero Nutritional Products produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.
Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.
In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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