Hero Nutritionals Launches Multi-Vitamin Line Formulated For Tweens (press release)
 Saturday, May 28, 2005by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: childrens' health, child nutrition, health news |
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Hero Nutritionals, makers of Yummi® Bears®, a leading children's gummy vitamin line, has launched Yummi® Bears® Sourz™ and Yummi® Gworms® Sourz™, multi-vitamins targeted toward tvveens, children ages eight to 13 years of age. Yummi Bears Sourz and Yummi Gworms Sourz provide the vitamins and minerals essential for proper growth and development coupled with a powerfully sour flavor that tweens love.
"Tweens are notoriously picky, and getting them to take a standard multi-vitamin can prove extremely difficult," stated Jennifer Hodges, founder and CEO of Hero Nutritionals. "Sourz offer the same delicious gummy formula as other Yummi Bear products, but provide additional vitamins necessary for children entering their teens, as well as a super-sour flavor specifically formulated to satisfy their discerning tastes."
Yummi Bears Sourz and Yummi Gworms Sourz are all-natural and contain no yeast, wheat, milk, egg, soy, gluten, salt, artificial colors, artificial flavors, salicylates or preservatives. Additionally, they provide 100 percent of the recommended daily value of vitamins A, C, D, E, B-6 and B-12, as well as folic acid and zinc. Yummi Bears Sourz and Yummi Gworms Sourz are currently available for purchase at health and natural food stores across the U.S. for a suggested retail price of $12.99.
Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.
Hero's first product line, Yummi® Bears™, is the #1 children's vitamin line in units sold in the natural products industry, and the first all-natural gummy vitamin products. Yummi Bears are available in the following formulas: Multi-Vitamin & Mineral®; Whole Foods plus Antioxidants®; Vitamin C®; Echinacea plus Vitamin C & Zinc®; Fiber®; Vegetarian Multi-Vitamin & Mineral®; Vegetarian Calcium with Vitamin D®; ChildBright®; and Sourz™ Bears and Gworms. Yummi Bears are currently distributed in more than 90 percent of the nation's health and natural food outlets, representing five of the top 10 selling children's vitamins products and commanding more than 24 percent of gross sales volume in the children's multi-vitamin category.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.
Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.
In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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