New health products made with Hidrox olive extract (press release)

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New products containing hydroxytyrosol, the olive polyphenol with the highest free radical protection ever reported for an antioxidant compound, are demanded by consumers and manufacturers alike. CreAgri, Inc. of Hayward, CA can supply the growing demand with its patented Hidrox®, a proprietary formulation of hydroxytyrosol that is recovered from the juice of organic olives through a patented natural, chemical-free process. Inclusion of HIDROX® may be suitable for products in multiple categories within the natural products industry by adding antioxidant strength combined with unique benefits for joint health, skin beauty and protection, and cardiovascular wellness. Hidrox® addresses the very core of healthful longevity by combating the natural inflammatory progression associated with the process of aging.

CreAgri is also the world's leading developer and supplier of Olivenol®with Hidrox®, the only dietary supplement to provide the antioxidant benefits of olive oil and the Mediterranean diet in an easy-to-take tablet without the fat and calories. Olivenol®with Hidrox™ comes in tablets, capsules and liquid. Not only is Olivenol® with Hidrox™ an exceptionally potent antioxidant, but equally important, the hydroxytyrosol found in Olivenol® provides greater bioavailability than other antioxidants; its smaller molecule is much more readily absorbed into the bloodstream. Olive oil consumers would need to use at least 4-6 ounces of the finest extra virgin olive oil (Mediterranean diet benefits) each day to even approach the antioxidant benefits of one tablet of Olivenol® that contains 300 mg of Hidrox™.

While olive oil has received a tremendous amount of attention for its health benefits, the water contained in the olives (olive juice) and separated during the production of the oil has been perceived as a mere waste product. Yet the very polyphenols that make olive oil so healthy are present in olive water as much as 300 times the amount. Realizing the potential of olive water as a unique natural antioxidant-rich juice, founder and chief scientist of CreAgri, Inc., Dr. Roberto Crea developed an innovative proprietary process. Named Integrale™, the process harnesses the power of hydroxytyrosol to generate Hidrox Protected by three US patents, the process removes the pits from the pulp of the olives and integrates the polyphenolic-rich olive water with citric acid. This protects against air oxidation, microbial contamination and triggers the release of the hydroxytyrosol from its precursor oleuropein and other large molecules. The resulting liquid is dried down and formulated as Hidrox® and is available as a powder (2%, 6% and 10%) formulations. . In traditional olive oil extraction, pits are not removed prior to milling, which results in creating unwanted compounds in the olive juice that the industry typically disposes of as waste

Hidrox® diverse application potential spans varied product categories including skin care, beauty, UV rays protection, joint mobility, digestive enhancement, nutritional supplementation and animal food and health products. Hidrox® may offer countless health and business benefits to natural products consumers, manufacturers and distributors and sets a new industry precedent in oxygen free radical protection that consumers now demand.

Hidrox® has already attracted innovative leaders in the natural supplement industry. Natrol, a leading natural supplement manufacturer, recognized the possibilities in Hidrox® and teamed up with CreAgri to formulate a new supplement for joint support and antioxidant advances in its new creation, Natrol® Osteo Omega Solutions™ Advanced Joint Care with Hidrox™. CreAgri has also teamed up with Spirulina Bio-Lab Co. Ltd, a Japanese company that specializes in the manufacturing of spirulina, harp seal oil from Canada and pumpkin seed oil. Together, CreAgri, Inc. and Spirulina Bio-Lab co. Ltd launched Olivenol® with Hidrox® in a new packaging design, made just for Japan, in January 2005.

Stepping beyond the boundaries of the natural supplement industry, Hidrox® has also drawn the interest of cosmetic industry leaders. Dr. N.V. Perricone M.D., President and CEO of NV Perricone MD, Ltd., joined forces with CreAgri to create the Olive Oil Health and Beauty Kit. The kit is a unique combination of the highly efficacious olive oil polyphenols, which possess superior anti-inflammatory, antioxidant activity. And yet another company, Belajeuna, out of San Francisco, has formulated Hidrox® into their new product, Hidrox® Day and Night Repair.

Polyphenols such as hydroxytyrosol found in olives, have long been associated with well being and reduction of physical stress. Laboratories around the world have shown that polyphenols from olive oil are associated with healthier breast tissue, colon function and cardiovascular function, reduction of stress from secondary smoke and prevention of skin damage.

CreAgri's goal is to provide health benefits by creating superior natural products that achieve "The Creative Balance of Nature and Technology." The company develops science-based processes that are environmentally friendly and compatible with sustainable agricultural methods. Olives grown on CreAgri's own organic olive ranch are carefully processed within 24-48 hours of harvesting. For more information on CreAgri, Inc., Olivenol® or Hidrox®, visit www.creagri.com or call toll-free: 866-4-CREAGRI, or call Christie Communications at 805-565-4122.

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