Rainbow Light – making a dramatic impact on worldwide health through ongoing donations to the Vitamin Angel Alliance. (press release)

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Recognizing the critical role nutritional supplements play in countering the significant health dangers posed to pregnant women and newborn babies in at-risk populations world-wide, Rainbow Light's increasing vitamin donations are making differences that will be felt for many years to come. The company's innovative contribution program is designed to expand its reach automatically as sales of their top-selling Complete Prenatal System™ and Prenatal One™ Multivitamins increase - a meaningful difference with sales growth of nearly 40% in 2004!

Vitamin and mineral deficiencies affect more than one third of the world's people, causing blindness, brain damage, and high rates of maternal and child deaths. Micronutrient deficiencies during pregnancy are responsible for almost 18 million mentally impaired babies and approximately 250,000 severe birth defects every year, while more than 1,000 women die every week from complications due to iron deficiency anemia, according to UNICEF's Vitamin and Mineral Deficiency. A Global Progress Report. In impoverished areas, mother's milk is often the primary nutrient source during the first few years of a child's life. If the mother is undernourished, her child may also lack adequate nutrient support. Malnutrition during this crucial stage in a child's development may lead to antisocial and aggressive behavior throughout childhood and late adolescence, researchers report in the November 2004 issue of the American Journal of Psychiatry (161:2005-2013). In short, the lack of adequate prenatal nutrition contributes to a cycle of ill health, less effective education and poor productivity that perpetuates ongoing poverty for over two billion men, women and children today.

As a leader in the natural supplement industry for over 20 years, Rainbow Light understands the necessity of adequate prenatal nutrition for optimal human health and productivity, and has been working with the Vitamin Angel Alliance since its inception in 1994 to help stamp out prenatal malnutrition worldwide. "The truth is that many children will never reach their intellectual or structural potential because of nutrient deficiencies that occurred before they were born," explains Howard Schiffer, founder of the Vitamin Angel Alliance. He adds, "Providing women with prenatal multivitamin and mineral supplements before and during pregnancy, and while nursing to create nutrient-rich mother's milk, supports critical fetal and early infant development. It may be the most significant step we can take to make this world a healthier place."

Through an innovative 10:1 prenatal multivitamin donation program with Vitamin Angel Alliance's Maternal and Child Health Project, Rainbow Light has delivered nearly 4 million prenatal multivitamin tablets to pregnant and lactating women since July 2000. Rainbow Light is the Project's founding donor of prenatal nutrition, and has also supplied hundreds of thousands of children's chewable multivitamins over the last twelve months to underserved areas around the world.

"We recently received an emergency request for help from the Yayasan Bumi Sehat Health and Birthing Center in Bali," reports Kahler. "Economic conditions in Bali have deteriorated since a tragic bombing in October, 2002, which has led to one of the highest maternal mortality ratios in the world." Pregnant and post-partum women, infants and young toddlers are among those most hurt by Bali's current financial difficulties. Kahler forwarded the call for help to the Vitamin Angel Alliance, and a hand delivery of 15,500 Rainbow Light Prenatal One™ Multivitamins was immediately arranged.

Through their dynamic donation campaign, Rainbow Light supports Vitamin Angel's efforts to provide quality health care services to disadvantaged and underserved women and children in the United States and worldwide through a network of partner institutions and organizations, including Direct Relief International. Other recipient countries include Azerbaijan, Haiti, El Salvador, Nicaragua, Ghana and Kenya.

Founded in 1981, Rainbow Light has long been recognized for its strength and leadership in premium quality food-based supplementation, consumer education, and contribution to innovative social programs.

The Vitamin Angel Alliance is a non-profit, non-sectarian organization dedicated to helping people worldwide without regard to religious belief, ethnicity, nationality,political affiliation or ability to pay. Established in 1994 as a program of Direct Relief International, a medical assistance organization, Vitamin Angel was created to fight malnutrition and childhood blindness around the world.

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