Summary
The premium Dell XPS brand offers increased performance, power and style for technology-savvy households. It will run with Vista, Microsoft Corp.'s next-generation operating system, and will initially use Windows XP.
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Details
Dell Inc., which became the world's largest supplier of personal computers by pushing down prices, unveiled a luxury brand yesterday aimed at an expanding market of tech-savvy households.
"We're consistently hearing a call for performance, power and style as more consumers see the value of expanding the computer's use for productivity and entertainment," Michael Dell, the company founder and chairman, said at a news conference in New York.
The premium brand is called XPS and the least expensive version will sell for more than twice the price of Dell's entry level desktop PC.
But while technology enthusiasts may be calling for more speed and storage, many other customers are increasingly content with what their PCs can do today and hardware makers face a challenge of finding ways to keep them upgrading their equipment.
Dell's XPS brand, which includes sleek styling and an enhanced level of service, will try to use a luxury image to entice more customers to upgrade in what has become a commoditized marketplace, analysts said.
"The industry has always had price points, but it hasn't really broken off something as a different brand in that kind of Lexus-like way.
And I think they're likely to get a fair amount of traction," Mr. Kay said.
I do think there is a status play here," he said.
Although Dell's consumer division generates just 15 per cent of overall revenue, the Round Rock, Tex.-based company is trying to boost sales in all areas after setting a goal of $80-billion (U.S.) in revenue in four years, up from $49.2-billion in fiscal 2005.
Mr.
Dell said the XPS lineup will have sufficient memory and power to run Microsoft Corp.'s next-generation operating system, called Vista, which is expected on the market some time next year.
About the author: Mike Adams is a natural health author and award-winning journalist with a strong interest in personal health, the environment and the power of nature to help us all heal He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2010, Adams co-founded NaturalNews.com, a natural health video sharing site that has now grown in popularity. He's also a noted technology pioneer and founded a software company in 1993 that developed the HTML email newsletter software currently powering the NaturalNews subscriptions. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening.
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Sunday, October 16, 2005
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