Due to sliding sake sales in the last few years, rice wine brewers are exploring new uses for the traditional beverage. Japan is the world's second largest cosmetics market after the U.S., and similar to the U.S. market, Japanese men and women a penchant for beauty products made with natural ingredients. Geishas have used sake for centuries as a beauty product, and endorsements from Japanese celebrities and big name cosmetics companies have caused this novel use for sake to take off. Some hopeful sake brewers are hoping to make sake skin-care products reach 50 percent of their total sales.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.