beauty

Japanese Sake now being used as a beauty elixir

Tuesday, April 26, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: beauty products, natural cosmetics, health news

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Summary

Due to sliding sake sales in the last few years, rice wine brewers are exploring new uses for the traditional beverage. Japan is the world's second largest cosmetics market after the U.S., and similar to the U.S. market, Japanese men and women a penchant for beauty products made with natural ingredients. Geishas have used sake for centuries as a beauty product, and endorsements from Japanese celebrities and big name cosmetics companies have caused this novel use for sake to take off. Some hopeful sake brewers are hoping to make sake skin-care products reach 50 percent of their total sales.

Original source:
http://www.time.com/time/asia/tga/article/0,13673,501050411-1044767,00.html

Details

Sake has been a staple of Japanese tables for some 15 centuries. But with sales sliding dramatically in recent years, brewers are hoping to find a new niche for this venerable drink: the bathroom shelf. As the world's second largest cosmetics market after the U.S., Japan is a huge consumer of skin-care products. Neither this fact---nor consumers' liking for beauty goods formulated with natural ingredients---has been lost on sake brewers, who are rushing to develop skin-care lines featuring their rice wines. With high levels of naturally created amino acids, these New Age elixirs are aimed at moisturizing and protecting the skin without irritation. The product range includes body soap, shampoo, facial creams and serums---all made with a combination of rice, rice bran, sake and the lees left over from brewing. Geishas once applied the drink to their faces before putting on makeup; and the nation's toji (head brewers) have long been renowned for their soft hands. "It doesn't sound so funny to us," says Keiko Takahashi, a Tokyo dermatologist. "We wanted to promote sake to people who didn't drink it," says Yasuko Okitsu of Fukumitsuya Sake Brewery (ff-style.com), which has at least three rice-based skin-care lines, with some products made with nonalcoholic sake. "Sake is good for the skin and health; it has a lot of benefits." Endorsement from top Japanese celebrities---like actress Mami Kumagai, who has been using Fukumitsuya's Amino Rice line---hasn't done any harm either. Some producers are now trying to boost skin-care goods to 50% of all sake sales, and hope that the current buzz is more than just a passing fad. If it isn't, they'll certainly have plenty of sake left over in which to drown their sorrows.

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About the author:Mike Adams (aka the "Health Ranger") is the founding editor of NaturalNews.com, the internet's No. 1 natural health news website, now reaching 7 million unique readers a month.

In late 2013, Adams launched the Natural News Forensic Food Lab, where he conducts atomic spectroscopy research into food contaminants using high-end ICP-MS instrumentation. With this research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products to low levels by July 1, 2015.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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