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Avoid website marketing mistakes with these handy tips

Friday, April 08, 2005 by: Mike Adams, the Health Ranger, NaturalNews Editor | Key concepts: Website marketing, Traffic and Search engines

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Summary

Marketing a website can be a process of trial and error. You can avoid the "error" part of that with these tips: First, never use spam - it's a one-way ticket to being blacklisted by the major search engines. Optimize your site for multiple-word keywords. Design your site to be "sticky" for visitors - so they'll want to come back.

Move scripts and other non-HTML code to the bottom of your pages, or put it in separate files, to avoid losing the attention of search robots. Finally, be patient - traffic building is an ongoing process, not something you do once.

Original source:
http://www.bytestart.co.uk/content/16/16_1/top-10-traffic-building-m.shtml

Details

  • 1. Spam - The surefire way of getting your site blacklisted from the major search engines.
  • Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success.
  • 3. Single Keywords - Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hit the bullseye in a traffic sense.
  • Multiple word keyword phrases are the key to traffic success.
  • Instead of going for "books", go for "thai recipe books" or whatever your target market is.
  • 4. Poor Design - There's no way around this one.
  • Without links to your site from others (if they're competitors, even better), good meta information won't be enough.
  • Most search engines will rank your webpage according to its popularity with its peers.
  • 6. Messy Meta Tags - It's worth spending a bit of time getting your meta tags in order - they tell search engines what your site's about, and act as a basic marketing tool to attract visitors to your site.
  • Once you've attracted your visitors, your traffic building exercise has gone well and your site looks good, what are you offering which will encourage return visits?
  • 9. Beware of Rogue "Experts" - Before handing your hard earned money over to "Site Submission Experts", be sure to find out exactly what you're getting.
  • Reputable firms can help you optimize your pages, and advise you on how best to market your site to your target audience, so best to do some homework first.
  • If you look at your server logs, you'll see the major engine robots visiting on a regular basis, they'll pick up your changes soon enough if you can afford to wait a week or so.

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