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New how-to guide teaches businesses how to professionally and ethically enhance sales with permission email marketing (press release)

Wednesday, August 17, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: health news, Natural News, nutrition


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Summary: Experienced email marketing CEO offers advanced techniques to businesses needing to enhance and improve their email relationships with customers.

A new guide for email marketers has just been launched by email veteran Mike Adams. It shows businesses and organizations how to take their permission email campaigns beyond personalization and into relationship building with their email recipients.

"Permission Wave" (Truth Publishing 2005) is the marketing guide for any business needing to advance their email marketing techniques to build more intimate relationships with customers. The book is written in clear, practical language, and explores strategies for enhancing meaningful email relationships with subscribers.

"Businesses adopting these advanced relationship building techniques can improve their sales quickly and professionally, without compromising ethics or creating more interruptions for consumers," says Adams, who is the author of several books and an email marketing pioneer. "These techniques allow you to build such a high degree of trust with your emails, your customers not only expect your emails, they want them, and value every offer you send," Adams said.

Permission Wave outlines several advanced strategies for building customer relationships that improve your bottom line using email. Customer relationships of this level are not easy, Adams says, but once achieved, the benefits to your company go far beyond email communication.

This book reveals the strategies that take email campaigns beyond mere personalization, using a "three-dimensional relevance" that allows you to speak directly to your subscribers' interests. Permission Wave is available directly from the publisher at http://www.truthpublishing.com/permissionwave.htm

About Mike Adams

Mike Adams is the founder and president of Arial Software, LLC, (http://www.arialsoftware.com) the first company to introduce permission email marketing software to the market back in 1993. Arial Software continues its industry leadership today. For more than ten years, Adams has been fighting spam and unsolicited commercial email. He's the creator of the "Spam. Don't buy it!" public education campaign (www.SpamDontBuyIt.org), inventor of an email sender certification service (www.Relemail.com), and is creator of the world's first permission-based free subscription tool for webmasters (www.Zeop.com). Adams is also author of The Ten Most Important Emerging Technologies For Humanity, available at http://www.truthpublishing.com/Top10tech.html.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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