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Most U.S. businesses fail to fully tap the business-building potential of email marketing, says industry pioneer (press release)

Wednesday, August 17, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: email marketing, health news, Natural News


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Summary: The latest book from Arial Software CEO Mike Adams explores the next wave of permission email marketing, revealing the strategies that savvy companies will employ to take their email campaigns far beyond typical applications.

Mike Adams, email marketing pioneer and author of the new book, "Permission Wave" (Truth Publishing 2005), says very few U.S. companies are using their email marketing to its fullest potential. Adams says most businesses using email marketing as a way to regularly communicate with their customers are failing to take full advantage of this important business-building tool.

"The main setback for most businesses is the lack of relationship building that can really be achieved once businesses have been granted permission by their customers to be sent relevant messages," he says.

These setbacks are addressed in Adams' new book, Permission Wave, using detailed examples written especially for businesses looking ahead in their permission marketing and building advanced email relationships that inspire their customers to action. These relationships take businesses beyond simply communicating via email with customers. The meaningful relationship building outlined in Permission Wave allows you to connect with your customers to use the full potential of email to build your business.

Permission Wave uses clear, real world examples to show businesses how to ask for email permission from customers, how to maintain that permission, how to expand it, and how to compel customers to take action based on your speaking to their interests.

"In the Permission Wave, the customers control the communications, not companies," says Adams. Permission Wave is available now at http://www.truthpublishing.com/permissionwave.htm

About Mike Adams

Mike Adams is the founder and president of Arial Software, LLC, (http://www.arialsoftware.com) the first company to introduce permission email marketing software to the market back in 1993. Arial Software continues its industry leadership today. For more than ten years, Adams has been fighting spam and unsolicited commercial email. He's the creator of the "Spam. Don't buy it!" public education campaign (www.SpamDontBuyIt.org), inventor of an email sender certification service (www.Relemail.com), and is creator of the world's first permission-based free subscription tool for webmasters (www.Zeop.com). Adams is also author of The Ten Most Important Emerging Technologies For Humanity, available at http://www.truthpublishing.com/Top10tech.html.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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