Consumer Alert: Hoodia Gordonii weight loss pills scam exposed by independent investigation

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Articles Related to This Article: • Diet Pill Supplement Scam: Two-Thirds of Hoodia Gordonii Pills Sold In the United States Are Counterfeit • Hoodia fraud: Counterfeit hoodia gordonii weight loss pills dominate the market • Hoodia gordonii update: Honest sellers, safety information and weight loss realities NaturalNews Store Specials: • Revolutionary new Hurom Slow Juicer at the lowest price on the 'net + FREE shipping! • Certified Organic Nutiva Hemp Seeds at a huge discount (+ FREE bottle of hemp oil) • Omega-3 rich Chia Seeds at under $5 / lb. See more at the NN store...

Truth Publishing can now reveal the details of an exhaustive investigation into what may be the largest Hoodia Gordonii supplement scam operating in North America: the Pure Hoodia, Inc. company. (This article has recently been updated with even more evidence, see below for details.) In this exclusive Truth Publishing report, you'll learn how:

• Pure Hoodia, Inc. is selling counterfeit hoodia as verified by independent lab testing (actual documents revealed below).
• Pure Hoodia, Inc. is failing to fill their capsules with the promised quantity of powder. Our tests on a digital scale showed that capsules from the PureHoodia.com company contained only 290mg of powder, not 400mg. (Actual digital scale results and photos shown below.)
• Pure Hoodia, Inc. has sought to steal intellectual property from a competing hoodia company by attempting to preemptively register / steal its trademark and product name. (Documents shown below.)
• Pure Hoodia, Inc. has stolen Truth Publishing content, modified the text, and posted a distorted version on their own website in an attempt to mislead readers into believing that NaturalNews.com solely and exclusively recommends their product, which is absolutely not the case.
• Pure Hoodia, Inc. operates out of a Nevada corporation set up and run by individuals who operate hundreds of small Nevada corporations, most likely for lawsuit protection reasons.
• Pure Hoodia, Inc. operates several companies and brands of Hoodia, including the Hoodonii and Slimtron product lines, which are advertised and promoted as separate companies, but are actually owned and controlled by the same people.
• Pure Hoodia, Inc. operates a series of fake "consumer comparison" websites that deceive consumers into purchasing their "top-rated" products, which are always products owned or controlled by the Pure Hoodia, Inc. operators.

Revealing the scam...

As the popularity of hoodia skyrocketed since mid-2004, the bulk materials hoodia suppliers in South Africa were getting squeezed. Demand was skyrocketing, but the supply of hoodia couldn't be ramped up overnight. In fact, the hoodia gordonii plant requires 5 - 7 years to reach maturity, so there was a sudden shortage of raw material.

Selling sawdust and calling it hoodia

1. Blending plant roots into the bulk materials as filler. Roots, unfortunately, have none of the active chemical constituents that give hoodia gordonii its appetite suppressant qualities.
2. Wild harvesting species that appear similar to hoodia, but are not hoodia. While this may allow the bulk ingredients to pass a simple microscopy test (because it all looks like succulent material under the microscope), it will not pass HPLC and TLC testing (chromatographic tests) that reveal the active chemical constituents of the sample.
3. Cutting their bulk materials with silica, leaves, sawdust and other filler products that provide bulk, but no active ingredients.

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Related Articles: • Diet Pill Supplement Scam: Two-Thirds of Hoodia Gordonii Pills Sold In the United States Are Counterfeit • Hoodia fraud: Counterfeit hoodia gordonii weight loss pills dominate the market • Hoodia gordonii update: Honest sellers, safety information and weight loss realities	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/006016_hoodia_gordonii.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/006016_hoodia_gordonii.html">Consumer Alert: Hoodia Gordonii weight loss pills scam exposed by independent investigation</a>