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Truth Publishing can now reveal the details of an exhaustive investigation into what may be the largest Hoodia Gordonii supplement scam operating in North America: the Pure Hoodia, Inc. company. (This article has recently been updated with even more evidence, see below for details.) In this exclusive Truth Publishing report, you'll learn how:
- Pure Hoodia, Inc. is selling counterfeit hoodia as verified by independent lab testing (actual documents revealed below).
- Pure Hoodia, Inc. is failing to fill their capsules with the promised quantity of powder. Our tests on a digital scale showed that capsules from the PureHoodia.com company contained only 290mg of powder, not 400mg. (Actual digital scale results and photos shown below.)
- Pure Hoodia, Inc. has sought to steal intellectual property from a competing hoodia company by attempting to preemptively register / steal its trademark and product name. (Documents shown below.)
- Pure Hoodia, Inc. has stolen Truth Publishing content, modified the text, and posted a distorted version on their own website in an attempt to mislead readers into believing that NaturalNews.com solely and exclusively recommends their product, which is absolutely not the case.
- Pure Hoodia, Inc. operates out of a Nevada corporation set up and run by individuals who operate hundreds of small Nevada corporations, most likely for lawsuit protection reasons.
- Pure Hoodia, Inc. operates several companies and brands of Hoodia, including the Hoodonii and Slimtron product lines, which are advertised and promoted as separate companies, but are actually owned and controlled by the same people.
- Pure Hoodia, Inc. operates a series of fake "consumer comparison" websites that deceive consumers into purchasing their "top-rated" products, which are always products owned or controlled by the Pure Hoodia, Inc. operators.
Revealing the scam...
This story begins in mid-2004, when hoodia was appearing on the scene as an appetite suppressant. At that time, Truth Publishing purchased several hoodia products, conducted interviews, and began listing hoodia suppliers known to offer honest products. At the time, we were convinced this included Pure Hoodia, Inc. To further verify this, Truth Publishing attempted to locate laboratories in the U.S. that could conduct specimen authentication testing, but no such labs could be found (we called dozens).
As the popularity of hoodia skyrocketed since mid-2004, the bulk materials hoodia suppliers in South Africa were getting squeezed. Demand was skyrocketing, but the supply of hoodia couldn't be ramped up overnight. In fact, the hoodia gordonii plant requires 5 - 7 years to reach maturity, so there was a sudden shortage of raw material.
Selling sawdust and calling it hoodia
As Truth Publishing has now learned from a variety of interviews with the chief scientific officers at two different laboratories, the South African suppliers responded to this heightened demand by doing three things:
- Blending plant roots into the bulk materials as filler. Roots, unfortunately, have none of the active chemical constituents that give hoodia gordonii its appetite suppressant qualities.
- Wild harvesting species that appear similar to hoodia, but are not hoodia. While this may allow the bulk ingredients to pass a simple microscopy test (because it all looks like succulent material under the microscope), it will not pass HPLC and TLC testing (chromatographic tests) that reveal the active chemical constituents of the sample.
- Cutting their bulk materials with silica, leaves, sawdust and other filler products that provide bulk, but no active ingredients.
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Saturday, March 26, 2005
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