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Arial Software releases new version of Email Marketing Director with click-based unsubscribe feature thought impossible to achieve in desktop software (press release)

Thursday, June 16, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: health news, Natural News, nutrition


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Arial Software has done something previously thought impossible for desktop email campaign software.

It has released its best-selling Email Marketing Director software with a professional feature normally found in enterprise-level email marketing products.

Email Marketing Director 3 can send email messages complete with a click-through unsubscribe, which automatically allows for quick removal of email recipients who request to be unsubscribed. This feature addresses email marketing compliance concerns while freeing up small business owners to focus on other aspects of their marketing.

Click-based unsubscribes allow recipients to easily opt-out of email messages they no longer wish to receive with one click of the email message. The feature is available only on version 3 of Email Marketing Director and is a level of email marketing functionality normally associated with email service providers like Constant Contact, EmailLabs or ExactTarget.

"You just don’t find this kind of professional feature in most desktop email marketing products," says Mike Adams, president/CEO of Arial Software. "This unsubscribe ability is comparable to the 10 years of field-proven email technology we pack into the enterprise version of our software."

Email Marketing Director 3 is one of Arial Software's best selling products, introduced in July 2004 as an easy-to-use version of its industry-leading Campaign Enterprise email marketing software. Even though it was originally released as a desktop product targeted to small business, non-profits and other groups with limited marketing budgets, Email Marketing Director's popularity grew because of its ease of installation and the professional-level email marketing campaigns it allows users to send.

Other new features in Email Marketing Director 3 include smoother email subscriber list importation, enhanced list view, and easier list filtering for better targeting of email campaigns. The features enhance the built-in database included in the software, priced at $495.

About Arial Software Founded in 1993, Arial Software, LLC is widely considered the industry leader in email marketing software designed exclusively for relationship building through personalized email messaging. Its best-selling product, Email Marketing Director, is professional desktop email campaign software used by newsletter publishers, volunteer coordinators, tourism bureaus, veterans groups, neighborhood associations, event planners, churches, service clubs, schools and more. More information on Email Marketing Director can be found at http://www.arialsoftware.com/emailmarketingdirector.htm


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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