Summary
Automakers such as Volvo and GM are turning to podcasts to market their new products. Volvo recently paid Weblogs Inc. $600,000 to sponsor its Autoblog.com weblog and podcast for six months. GM has begun "FastLane radio" which the company uses to record podcasts promoting their new vehicles, or vehicles with an "enthusiastic" following such as the Corvette or Hummer.
Original source:
http://eyeonit.itmanagersjournal.com/article.pl?sid=05/05/26/1719222
Details
- Major advertisers like Volvo and General Motors are making noise about, and with, podcasts.
- Volvo paid Weblogs Inc. $60,000 to sponsor the Autoblog.com Web log and podcast for six months, BusinessWeek Online reported.
- Four months into the deal, the podcast, an audio program that can be downloaded from the Internet, has been retrieved 20,000 times.
- General Motors has also begun "FastLane radio," featuring one podcast that included a company public relations person interviewing a GM executive about the new Pontiac Solstice.
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