Search engines could eventually be found liable if click fraud continues

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Click fraud is a concern among internet advertisers, and with good reason. Since advertisers are usually charged by how often they get traffic from search engine ads, competitors can benefit by clicking on the number one site and driving its advertising price tag up too high to manage. Also, some companies will use hitbots to generate false traffic to their site, get revenge on a competitor or even blackmail a company. Search engines such as Google are providing refunds to click fraud victims, but are not advising their customers on how to combat the problem. Even though many search engines have agreements with their advertisers, releasing them from liability, they may end up liable due to negligence if their trend of inaction continues.

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About the author: Mike Adams is a consumer health advocate with a strong interest in personal health, the environment and the power of nature to help us all heal He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a maker of energy efficient LED lights that greatly reduce CO2 emissions. He's also the founder and CEO of a well known email mail merge software developer whose software, 'Email Marketing Director,' currently runs the NaturalNews email subscriptions. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and enjoys outdoor activities, nature photography, Pilates and adult gymnastics. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org


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