Color display quality are becoming a competitive factor in consumer devices. Makers of digital cameras, MP3 players, and mobile phones are increasing the size and capabilities of their products' displays. Apple's new iPod Photo has a 2-inch LCD display that can show 65,000 colors. Other companies have shown 4-inch LCD displays that are well-suited to displaying movies or TV programs.
The Consumer Electronics Show 2005 (CES 2005) in Las Vegas featured a cornucopia of new handheld products that sported bigger, brighter and more colorful displays.
Because of this, newer display technologies are emerging as major competitive differentiators in products such as MP3 players, digital still cameras and mobile phones, iSuppli believes.
In advance of CES, Apple Computer continued to set the pace in the MP3/portable media player market with a new color-display version of its iPod portable music device.
The company introduced its first iPod music player in 2001 and launched several succeeding generations of the product through 2004, all of which used high-quality 2-inch monochrome displays.
This year, Apple showed the new-generation iPod photo, which features a 2-inch 65,000-color TFT-LCD display that can show photographs.
Other companies arrived at CES hoping to outdo Apple by offering MP3 players that are capable of displaying video.
Creative Labs and Archos introduced products at CES that incorporated 4-inch TFT-LCD displays capable of presenting movies or TV programs.
The Zen Micro Photo employs a 1.5-inch, 262,000-color OLED (organic light-emitting diode) display.
About 10 million MP3 players with hard disk drives were shipped in 2004, up more than 200% from 2003, according to iSuppli.
Meanwhile, mobile phones are beginning to acquire much of the same functionality as MP3 players and also are adopting more high-end display technologies.
As portable devices become more capable and as more functionality is built into them, customers are demanding bigger, brighter and more colorful displays.
For system manufacturers, using attractive displays is an almost surefire way to sell their products
and gain market share in these highly competitive, fast-moving markets.
About the author: Mike Adams is a natural health author and award-winning journalist with a passion for sharing empowering information to help improve personal and planetary health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he has published numerous courses on preparedness and survival, including financial preparedness, emergency food supplies, urban survival and tactical self-defense. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams launched TV.NaturalNews.com, a natural health video site featuring videos on holistic health and green living. He's also a successful software entrepreneur, having founded a well known email marketing software company whose technology currently powers the NaturalNews email newsletters. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and enjoys outdoor activities, nature photography, Pilates and martial arts training. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
Have comments on this article? Post them here:
people have commented on this article.