Kellogg's launches reduced sugar breakfast cereals, but white flour content remains high

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Kellogg's has launched reduced sugar cereals in Europe in response to what they describe as "changing consumer tastes." The cereals will have 1/3 less sugar than the familiar varieties, and will deliver slightly fewer calories and slightly less of an impact on blood sugar when consumed. I applaud Kellogg's for introducing cereals with reduced sugar content. More and more evidence is appearing demonstrating the very strong links between the consumption of sugar (or refined carbohydrates) and chronic disease such as cancer, diabetes and obesity.

However, this is only a small part of what's going on with breakfast cereals. Most of these cereals are also made with refined white flour in addition to processed sugars. That means that even with reduced sugar content, they are still very high in processed carbohydrates, and that means they will have much the same effect as high-sugar cereals even though the sugar has been slightly reduced.

Also, this reduction in sugar is not substantial. It's only a 1/3 reduction, or 33% less sugar than the full sugar brands. Healthy people don't eat cereal with any sugar at all, so a healthy cereal would be one made with whole grains that has zero percent sugar. Of course, that cereal wouldn't be very popular with consumers, and perhaps this reduced sugar product may not be popular either. With companies like Kellogg's, it all comes down to consumer demand -- they're going to make the products that consumers buy and eat, regardless of the health effects from ingredients that go into those products. Still, I do commend Kellogg's for moving in the right direction here.

Now, if we can get stevia approved as an alternative sweetener in the United States, and we can increase consumer demand for stevia-sweetened cereals, then perhaps Kellogg's can someday offer cereals made with whole grains with no added sugars whatsoever and sweetened with all-natural stevia. That would be the ideal breakfast cereal that would help fight skyrocketing rate of diabetes and obesity in the United States, Europe, and around the globe.

In the mean time, you can make your own low-glycemic breakfast cereal. Just buy a high-protein cereal like Hi-Lo -- or boil your own Quinoa -- and add stevia as the sweetener. You'll get a delicious cereal without the blood sugar impact.
About the author: Mike Adams is a natural health researcher and author with a passion for teaching people how to improve their health He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the founder and CEO of a well known email mail merge software developer whose software, 'Email Marketing Director,' currently runs the NaturalNews email subscriptions. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and regularly pursues cycling, nature photography, Capoeira and Pilates.

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