Future trends in food, nutrition and supplements to be shaped by Millennials; physical performance more important than weight loss

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Millennials -- the demographic group of 15 to 25 year olds -- are now emerging as a powerful force in shaping trends for foods and nutritional supplements. This generation grew up eating organic foods and taking vitamins and supplements. As a result, they're quite comfortable with the idea of taking supplements or choosing healthful foods in order to boost physical performance or appearance.

This news bodes well for the future of functional foods, organic produce, various nutritional supplements and of course sports supplements. Weight loss is not currently a huge concern for Millennials, but as soon as they hit 30, it will no doubt become a higher priority (it's relatively easy to be thin when you're 18, remember?).

Participants in the study cited foods' vitamin content as one of their top five priorities: freshness was at the very top of the list, in fact. Part of the upshot from all this is that universities are starting to deliver organic, healthful food choices to students.

Another important study finding is that consumer interest in healthy foods continues to rise. Apparently, people are increasingly interested in the health effects of what they're putting into their bodies. That's outstanding news, since awareness is the first step towards achieving optimum health through food choice and nutrition.

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About the author: Mike Adams is a holistic nutritionist with a mission to teach personal and planetary health to the public He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a maker of energy efficient LED lights that greatly reduce CO2 emissions. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and adult gymnastics. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org


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