Kellogg's caught in mercury controversy; New York bans mercury toys in childrens' breakfast cereals

Now New York has made it illegal. A new law, signed by Gov. Pataki, goes into effect January 1, banning mercury from kids' cereal boxes. Of course, if Kellogg's had any ethics to begin with, the company wouldn't have introduced the mercury into the product in the first place. There shouldn't even have to be a law on this: companies like Kellogg's should know better.

Perhaps Kellogg's should change their slogan to, "Kelloggs: we put mercury in your breakfast cereal because, well, it's still legal!"

What happened to business ethics in this country? What happened to environmental responsibility? Shouldn't a wholesome-sounding company like Kellogg's act more responsibly here? And when it was discovered that mercury batteries were in these boxes, shouldn't Kellogg's have agreed to recall the cereal and stop manufacturing more? But no, they fought it. They insisted they were right, and they refused to pull the boxes from store shelves. Two thumbs down to Kellogg's. Most of their breakfast cereals are extremely unhealthy anyway: they're loaded with refined white flour and high-fructose corn syrup (or other similar sweeteners).

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About the author: Mike Adams is a consumer health advocate with a mission to teach personal and planetary health to the public He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2007, Adams launched EcoLEDs, a maker of energy efficient LED lights that greatly reduce CO2 emissions. He's also the CEO of a highly successful email newsletter software company that develops software used to send permission email campaigns to subscribers. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and adult gymnastics.

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