In early 2004, I initiated an email marketing study of 1,057 well-known online organizations (including many Fortune 500 firms) that secretly audited each firm's compliance with CAN-SPAM regulations. After subscribing to each firm's email newsletter, the monitoring what they sent, my research team compiled a detailed database of email marketing practices and CAN-SPAM violations. The results were shocking: nearly 2/3rd of these companies violate CAN-SPAM in one way or another, and an astounding 51% still have no obvious unsubscribe link in their outbound emails.
This report has since generated worldwide media attention, and forced several companies to clean up their act when it comes to ethical email marketing practices. Check out the details yourself at the link given below. It's in a freely downloadable PDF format.
About the author: Mike Adams is a natural health researcher, author and award-winning journalist with a passion for sharing empowering information to help improve personal and planetary health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams launched NaturalNews.TV, a natural health video site featuring videos on holistic health and green living. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a noted pioneer in the email marketing software industry, having been the first to launch an HTML email newsletter technology that has grown to become a standard in the industry. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and regularly pursues cycling, nature photography, Capoeira and Pilates. He's also author a large number of health books offered by Truth Publishing and is the creator of numerous reference website including NaturalPedia.com and the free downloadable Honest Food Guide. His websites also include the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the innate healing ability of the human body. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Monday, July 12, 2004
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