Summary

Original source:
http://www.usatoday.com/money/industries/technology/2005-01-17-google-perkins_x.htm

Details

• Lars Perkins, general manager of Google's Picasa software division, shows off the company's free (and remarkably feature-packed) imaging program.
• A camera enthusiast, he figured digital photography was a lot of fun but way too complicated.
• So he dreamed up Picasa, a software program that takes the pain out of finding photos stored on a computer hard drive.
• Has taken the plane as far as Ireland and Guyana.
• On Tuesday, Google unveils a major upgrade that could chip away market share from leaders Adobe and Microsoft.
• Danny Sullivan, editor of online newsletter SearchEngineWatch, says Google's free policy is in line with its evolution as a kind of "Internet operating system" that strives to keep users spending most of their time at Google.
• It can convert photos to black and white and add filtering effects --- such as turning a light sky into an Ansel Adams-like black hue.
• You can also use Picasa to burn images to a CD, something rarely seen on other free photo-management tools, such as Adobe's "light" version of Photoshop Album and Kodak's EasyShare software.
• Still, the works won't include certain standard tools serious photo editors love on Adobe's $90 Photoshop Elements --- such as being able to wipe away wrinkles or morph someone's head onto another body.
• From Picasa, you can also e-mail pictures (automatically making the images smaller, so as to not to clog e-mail boxes) or print them.
• "Some of the new features, especially the black-and-white filters, are pretty rare for a program like this," says Philip Ryan, associate editor of Popular Photography & Imaging magazine.
• He got a job as a salesman/technician at a Boston-area computer store, which led to some networking with local computer executives.

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