A new study shows that the positive anti-spam effects of CAN-SPAM
legislation were quite brief: while 3% of spam complied with the law
during early 2004, that number has now dropped to 1%. Neither number is
reassuring, and both numbers demonstrate that CAN-SPAM compliance is
fast approaching zero. It's yet more proof that only a technical
solution -- like the Puzzle Solution -- can bring spam to its knees.
Essentially, spammers have realized that complying with CAN-SPAM offers
them no benefit. Why should they add the word "ad" to the subject of all
their emails when they make more money by leaving it off? See, stopping
spammers is an economic issue, and only a technical solution that
changes the economics of spamming practices can alter the outcome.
Yes, a couple of high-profile spammers have been sent to jail. But has
your inbox noticed any difference? Probably not: there's just
as much spam circulating as before CAN-SPAM, and in fact, it's now quite
clear that even the tiny compliance improvement following CAN-SPAM's
implementation was just a fluke. Now it's time that we all got serious
about putting an end to spam once and for all. It's time we rewired the
SMTP protocols and added a bit of transactional friction to the sending
of email. Because until we do that, everything else is just a charade.
About the author: Mike Adams is a consumer health advocate and award-winning journalist with a passion for sharing empowering information to help improve personal and planetary health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams created NaturalNews.TV, a natural living video sharing site featuring thousands of user videos on foods, fitness, green living and more. He's also a noted pioneer in the email marketing software industry, having been the first to launch an HTML email newsletter technology that has grown to become a standard in the industry. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Wednesday, June 09, 2004
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