Summary
McDonalds has announced it intends to double its outlets in China (to
1,000 restaurants) by the time the 2008 Beijing Olympics arrives. The
fast food company also plans to sponsor the 2006 Winter Games, the 2010
Winter Games and the 2012 Summer Games. Question: why on Earth is a
restaurant chain that sells arguably unhealthy foods sponsoring events
that should be all about health and physical fitness? Similarly, I've
always thought it strange that soft drink companies sponsored sporting
events. Sports and soft drinks are near opposites: one promotes activity
and health, the other promotes diabetes and disease. Seeing McDonalds
sponsor the Olympics is somewhat bizarre. I believe McDonalds is at
least partially responsible for America's obesity epidemic as well as
accelerating rates of other chronic diseases. The products sold by
McDonalds are high in saturated fat, high in processed carbohydrates,
high in sodium, high in refined sugars (high fructose corn syrup in the
soft drinks), and high in trans fatty acids (french fries). These food
characteristics are unquestionably linked to diabetes, heart disease,
obesity and even cancer. While McDonalds obviously isn't forcing anyone
to eat their foods, they are in fact heavily promoting these foods and
drinks without bothering to warn consumers of the subsequent health
risks. Now, McDonalds wants to expand in China, and there's little
doubt that as the Western diet continues to invade Chinese culture,
China will see rising rates of the very same diseases now considered
epidemic in the United States. The rapid expansion of McDonalds
restaurants and soft drink companies into the global marketplace is one
reason why I describe the United States as the world's largest exporter
of disease. Every country or region that starts consuming American foods
experiences chronic disease within a generation. These opinions are
not popular with the McDonalds corporation, no doubt, but they are based
in nutritional science.
Original source:
http://news.bbc.co.uk/2/hi/business/3488668.stm
Details
- Fast food outlet McDonald's has said it is planning almost to double
its outlets in China ahead of the 2008 Beijing Olympics.
- McDonald's is about to announce that it will sponsor the 2006 winter
games in Turin, Italy; the 2010 winter Games in Vancouver, Canada; and
the 2012 summer games, as well as the Olympics in Beijing.
- In China, the outlet operates 580 restaurants but expects that number
to increase to 1,000 by the time the 2008 games open.
- "This year we'll build more restaurants in China than in any other
country," McDonald's executive Charlie Bell said.
- He will participate in promotions tied to the Olympics, executives
said.
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