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A survey conducted by email privacy certification service ReleMail revealed a staggering 87% of internet users believing that they have been spammed after they subscribed to an email newsletter.
The 2004 survey conducted by Relemail also showed 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher, and 78% do not always believe companies' own email privacy statements.
On the positive side, 91% of users say they are more likely to give their business to an organization that follows ethical email practices and respects their privacy, and 72% said they are more likely to subscribe to an email newsletter that has been independently certified as trustworthy.
"These data point out that people are increasingly skeptical of self-published email privacy policies," said ReleMail founder and email marketing veteran Mike Adams. "They generally don't believe companies' own privacy statements, but they do pay attention to independent certification of email practices."
The survey was taken in conjunction with this week's launch of Relemail, the first email privacy monitoring service available to ecommerce directors, email marketing directors, small businesses and any online organization looking to build trust with customers and potential subscribers. The Relemail service monitors the actual email behaviors of clients, then issues public ratings (1-5 stars) that may be viewed by anyone. Relemail monitors 15 email behaviors and requires its five-star "certified" clients to meet all fifteen.
Results of the 2004 Relemail Email Privacy Survey and other privacy statistics are posted at
http://www.relemail.com/statistics.html
About the author: Mike Adams is a natural health author and technology pioneer with a mission to teach personal and planetary health to the public He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He's also the CEO of a highly successful email newsletter software company that develops software used to send permission email campaigns to subscribers. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and pursues hobbies such as Pilates, Capoeira, nature macrophotography and organic gardening. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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Sunday, December 05, 2004
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