Friday, January 30, 2004by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: Penny Black solution, Penny Black algorithm, anti-spam solutions |
In theory, it's a great concept: put the burden of costs on senders, and you immediately wipe out the profits of spammers. And if you make the cost per email a fraction of a cent, it is simultaneously high enough to eliminate spam while low enough not to interfere with the permission e-mail marketing efforts of responsible e-mail marketing professionals.
The difficulty with the theory is its application, of course: who will manage the micro payments? Where does the money go? And who sets the rates? That's why I believe a better solution involves making email senders pay in terms of time, not money, to send e-mails. This can be accomplished by requiring mail servers to perform time intensive calculations when sending each e-mail. Every outbound e-mail is stamped with the result of the calculation, and receiving e-mail servers can verify that the email in question has been sent by a complying server.
This solution, which is called the "Penny Black" solution, has been under development at Microsoft for quite some time. If this became reality, it would require updates to every mail server on the Internet, but it would also be a near magic bullet solution to the spam problem. If large ISPs like AOL, Yahoo, and MSN stopped accepting e-mail that wasn't Penny Black compliant, every IT administrator in the world would update their mail servers virtually overnight. The result? A spam free world, or at least as close as we'll ever get.
This solution would make spamming prohibitively expensive. Spammers would have to buy hundreds of mail servers and run them 24 hours a day in order to produce any sort of email volume whatsoever. And with profit margins for spammers already quite narrow, this solution would eliminate the spam profits altogether. Furthermore, this solution does not require a highly complex payment system which would undoubtedly be a nightmare to create and administer. But it does require a secure algorithm that cannot be hacked or counterfeited by spammers, because if just one person breaks the code and manages to send out Penny Black compliant e-mail without having to spend the associated CPU time normally required, the whole system falls apart, and we are all back to square one.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
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