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Penny Black solution

Penny Black anti-spam technical solution would stop spam virtually overnight

Friday, January 30, 2004
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Penny Black solution, Penny Black algorithm, anti-spam solutions


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This article offers an excellent overview of the economic approach to solving the spam problem. As it points out, Bill Gates is now supporting the idea of a "sender pays" technical solution that would require e-mail senders to pay in either time or money for each message that gets delivered to end-users.

In theory, it's a great concept: put the burden of costs on senders, and you immediately wipe out the profits of spammers. And if you make the cost per email a fraction of a cent, it is simultaneously high enough to eliminate spam while low enough not to interfere with the permission e-mail marketing efforts of responsible e-mail marketing professionals.

The difficulty with the theory is its application, of course: who will manage the micro payments? Where does the money go? And who sets the rates? That's why I believe a better solution involves making email senders pay in terms of time, not money, to send e-mails. This can be accomplished by requiring mail servers to perform time intensive calculations when sending each e-mail. Every outbound e-mail is stamped with the result of the calculation, and receiving e-mail servers can verify that the email in question has been sent by a complying server.

This solution, which is called the "Penny Black" solution, has been under development at Microsoft for quite some time. If this became reality, it would require updates to every mail server on the Internet, but it would also be a near magic bullet solution to the spam problem. If large ISPs like AOL, Yahoo, and MSN stopped accepting e-mail that wasn't Penny Black compliant, every IT administrator in the world would update their mail servers virtually overnight. The result? A spam free world, or at least as close as we'll ever get.

This solution would make spamming prohibitively expensive. Spammers would have to buy hundreds of mail servers and run them 24 hours a day in order to produce any sort of email volume whatsoever. And with profit margins for spammers already quite narrow, this solution would eliminate the spam profits altogether. Furthermore, this solution does not require a highly complex payment system which would undoubtedly be a nightmare to create and administer. But it does require a secure algorithm that cannot be hacked or counterfeited by spammers, because if just one person breaks the code and manages to send out Penny Black compliant e-mail without having to spend the associated CPU time normally required, the whole system falls apart, and we are all back to square one.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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