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I recently saw a walk for diabetes sponsored by -- get this -- Coca Cola. That's right: the company that brings you flavored sugar water, a substance that has been frequently accused of promoting obesity and diabetes, is the same one sponsoring the walk to cure diabetes. Only in America, right?
Not quite: the same thing is true in the U.K. where junk food giants like McDonalds sponsor sporting events. McDonalds is facing the possibility of being banned from sponsoring such events.
Let's break through all the politics and get down to common sense here. Foods and beverages that promote obesity and disease should never be sponsors of health and fitness events. It's sort of like having Hitler sponsor Hanukkah. The two are at such extremes that the very idea of one sponsoring the other is ludicrous.
It wasn't long ago, however, when cigarette companies sponsored sporting events in the USA. "The official cigarette of the United States Olympics!" Well, not quite, but we did see all sorts of Marlboro promotions at events whose participants wouldn't dare touch a cigarette.
In my view, all soft drink companies, junk food restaurants, and cigarette companies should be banned from advertising at any sporting event. Whether we're talking high school football or professional football, disease-promoting products have no business being advertised there. That goes for prescription drugs, too.
Athletes should simply refuse to participate in events that promote products that cause cancer, diabetes, heart disease and other serious health conditions. Because a true athlete is a community leader, not just a top performer, and no person who cares about their community would allow their publicity assets to be auctioned off to the highest junk food bidder.
About the author: Mike Adams is a natural health author and technology pioneer with a passion for teaching people how to improve their health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2007, Adams launched EcoLEDs, a maker of energy efficient LED lights that greatly reduce CO2 emissions. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the CEO of a highly successful email newsletter software company that develops software used to send permission email campaigns to subscribers. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and regularly pursues cycling, nature photography, Capoeira and Pilates. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds.
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Monday, November 10, 2003
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