Digital Impact is seeing a considerable drop in email marketing service revenues, says the company. And the problem is that spam continues to flood inboxes, crowding out email messages and newsletters from legitimate email marketing efforts.
It's a problem we all face in the permission email marketing industry: how can people read their opt-in emails if they have to wade through endless reams of spam?
Digital Impact lost nearly $900,000 last quarter as a result of all this. They're hoping to make up for it with search engine optimization services, but there's little doubt that everyone in the email marketing industry is anxiously awaiting the implementation of a workable anti-spam solution that will overhaul email around the globe and make it impossible for spammers to operate.
From where I sit, the best solution remains the Puzzle Solution, which introduces friction into the sending of email. It's just enough friction to making spamming unprofitable, but not enough friction to stop the legitimate efforts of honest email marketers. In any case, the industry is likely to see even more revenue drops in the short term. But once spam is solved, all the companies in the industry -- Arial Software, Digital Impact, Lyris, Constant Contact, and so on -- will benefit from a rebirth of interest in legitimate, permission email marketing services.
About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a passion for teaching people how to improve their health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2010, Adams co-founded NaturalNews.TV, a natural health video sharing site that has now grown in popularity. He's also the founder and CEO of a well known email mail merge software developer whose software, 'Email Marketing Director,' currently runs the NaturalNews email subscriptions. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and martial arts training. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org
Have comments on this article? Post them here:
people have commented on this article.
Saturday, July 24, 2004
Email this article to a friend
Share this article on: 
Now Available from 
