Email marketing service firms seeing drop in revenues caused by global spam pollution

Saturday, July 24, 2004 by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: email marketing, spam, permission email marketing

https://www.naturalnews.com/000353.html

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It's a problem we all face in the permission email marketing industry: how can people read their opt-in emails if they have to wade through endless reams of spam?

Digital Impact lost nearly $900,000 last quarter as a result of all this. They're hoping to make up for it with search engine optimization services, but there's little doubt that everyone in the email marketing industry is anxiously awaiting the implementation of a workable anti-spam solution that will overhaul email around the globe and make it impossible for spammers to operate.

From where I sit, the best solution remains the Puzzle Solution, which introduces friction into the sending of email. It's just enough friction to making spamming unprofitable, but not enough friction to stop the legitimate efforts of honest email marketers. In any case, the industry is likely to see even more revenue drops in the short term. But once spam is solved, all the companies in the industry -- Arial Software, Digital Impact, Lyris, Constant Contact, and so on -- will benefit from a rebirth of interest in legitimate, permission email marketing services.