Email marketing service firms seeing drop in revenues caused by global spam pollution

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Digital Impact is seeing a considerable drop in email marketing service revenues, says the company. And the problem is that spam continues to flood inboxes, crowding out email messages and newsletters from legitimate email marketing efforts.

It's a problem we all face in the permission email marketing industry: how can people read their opt-in emails if they have to wade through endless reams of spam?

Digital Impact lost nearly $900,000 last quarter as a result of all this. They're hoping to make up for it with search engine optimization services, but there's little doubt that everyone in the email marketing industry is anxiously awaiting the implementation of a workable anti-spam solution that will overhaul email around the globe and make it impossible for spammers to operate.

From where I sit, the best solution remains the Puzzle Solution, which introduces friction into the sending of email. It's just enough friction to making spamming unprofitable, but not enough friction to stop the legitimate efforts of honest email marketers. In any case, the industry is likely to see even more revenue drops in the short term. But once spam is solved, all the companies in the industry -- Arial Software, Digital Impact, Lyris, Constant Contact, and so on -- will benefit from a rebirth of interest in legitimate, permission email marketing services.
About the author: Mike Adams is a natural health author and technology pioneer with a mission to teach personal and planetary health to the public He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a manufacturer of mercury-free, energy-efficient LED lighting products that save electricity and help prevent global warming. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and regularly pursues cycling, nature photography, Capoeira and Pilates. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org


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