Summary
As people are demanding more high-tech, electronics-driven vehicles, demand for automotive electronics is rapidly rising. This will become even more obvious when hybrid vehicles and fuel cell cars start to take over the roadways: both require a bewildering array of electronics to function.
Original source:
http://www.usatoday.com/tech/news/techinnovations/2004-07-08-auto-chips_x.htm
Details
- - TOKYO --- Take a spin in Toyota's Prius hybrid sedan and you'll get an idea of why Japan's chip makers see a huge growth opportunity in the auto industry.
- "Electronics is where car makers can really start to do innovation and they can differentiate their cars from competition," said Drue Freeman, vice president of global automotive marketing and sales at Philips Semiconductors, a unit of Philips Electronics.
- Image censors, which are used widely in camera phones and digital cameras, can be embedded on the surface of automobiles to monitor the moves of vehicles around them and override drivers' steering, if necessary, to avoid a crash.
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