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Google

Google whiners forget that Google, Adwords and Adsense all represent extraordinary achievements in the flow of information

Thursday, February 05, 2004
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Google, search engines, Adsense


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Let me put this as simply as I can: Google has made the Internet far more useful and convenient than it would have otherwise been. Google has reshaped the way in which we access and share information. It's easy to overlook the importance of Google, especially when you hear complaints from people who somehow think they have an automatic right to the top rankings in organic search results, but do you remember what life was like before Google?

Before Google, most search engines produced rather terrible results when you tried to search for something. And they were spammy pages that barraged your senses with all sorts of banner advertisements and animated graphics. Some search engines even tried to confuse users as to which search results were natural results versus paid advertisements.

Google came along and single-handedly cleaned up the industry. Google showed us what a simple, clean search engine interface should look like, and they developed a technology that produced such strong relevancy in search results that it quickly became the Internet standard. And in their spare time, Google created a pop-up blocker technology that they gave away for free, which now protects tens of millions of users from obnoxious pop-up ads.

Google has done an extraordinary job of creating the world's best search engine, and it turns out that was just the beginning. Soon after, Google invented Adwords, which represented nothing less than the next generation of evolution in online advertising. Although pay-for-position advertising was pioneered by overture (then Goto.com), Google took it one step further and began counting relevancy as one of the determining factors is ad position placement. This forced advertisers to create relevant ads, and not just throw more and more dollars at search terms. Today, Adwords is an extraordinary marketing tool for companies, individuals and organizations in virtually any industry. My own company spends thousands each month on Google Adwords, and it's the best advertising investment we've ever made, bar none.

Yet all of this wasn't enough for Google. They wanted to allow advertisers' ads to appear in other web sites that deliver topic focused content. So they invented Adsense, a system that allows publishers to earn revenues by displaying Google Adwords ads on their content pages. Adsense allows content publishers like NewsTarget to benefit from an enormous base of Google advertisers without having to engage in the administration or marketing normally required to attract and maintain a large number of advertisers. We focus on writing great content, and let Google figure out which ads to display.

And in that task, Google excels. With the help of technology they adopted through acquisition of a company specializing in language analysis, Google created a technology that allows an automated system to read the web page of any publisher and instantly determine which Adwords ads should appear on that page. The results are almost spooky: the ads match perfectly, almost as if they were chosen by a human being who knows what they're talking about.

Each of these three interventions by Google -- the superior search engine, Adwords relevancy based advertising, and Adsense which marries the interests of content publishers with that of advertisers -- would be extraordinary inventions on their own. That they came from one company at such a rapid pace is downright astounding. And yet, despite all of this, Google takes a lot of heat from people who seem to forget the way things used to be.

There are entire web sites and message posting boards dedicated to a group of people I call "Google whiners" who sit around and talk about how terrible it is that their own web sites dropped in ranking with Google's latest technology update. I know all about this, because I used to be a Google whiner myself. But I discovered it's far more practical to spend time creating outstanding content then bitching about Google with a roundtable of people who seem far more interested in "beating the system" than producing anything that real people would want to read in the first place.

There is a steady stream of new Google whiners, of course, because for every 10 web sites that achieve new rankings with each search engine update, there are exactly 10 more web sites whose rankings are no longer what they used to be. Thus, with any Google technology update, it's a given that a certain number of people are going to be angry. What they don't realize, however, is that they don't own those ranking positions in the first place, even though many of them act like they do. Some of these people think they automatically deserve certain high rankings as a reward for the number of hours they put into working to beat the system. What they need to realize is what I learned years ago: Google is smarter than you think, and probably much smarter than you are. Plus, they have the advantage of being able to see their own source code, whereas you can only guess at it.

So stop trying to hack your way to the top of organic search results in Google and, instead, start thinking about the purpose of your web site in the first place: delivering useful, practical, or entertaining content to real people on the net. If you do that, you will naturally and automatically attain very high rankings in Google, and you don't have to spend hours each day fiddling with web site source code and fretting over variations your web site might experience with each Google update.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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