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Larabar

Larabars expand in distribution, bringing real food bars to health-conscious consumers: exclusive interview with Lara Merriken

Sunday, December 05, 2004
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Larabar, food bars, health news


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The following is part three of an exclusive interview with Lara Merriken, CEO of Larabar, makers of natural food bars.

Mike: Where can people find Larabars now? What retail establishments carry them?

Lara: Well, generally, we're most distributed in natural food stores, so Whole Foods Market, Wild Oats Market, any of your local natural foods type of stores. If you’re in Colorado, we're in King Soopers, which is a Kroger store. We're getting ready to go into Ralphs in California. And you know, they are just kind of popping up here and there in some convenience stores are going to carry at some point. We have a lot of stuff down the line as you know, coming in the next few months. And right now people can go on our website at Larabar.com, and we have a store locator there, and it's a little map, and you can see by state which stores carry our product.

We're also in the Canadian market as well right now. So if anybody lives up in Canada, we're in the natural food... a lot of the natural food stores up there too.

Mike: And can people order online from your site?

Lara: They can. They can go online and order direct from us. You know, it's always easier if you have a store near you that carries it. But certainly, we are happy to send bars to people from here if they can't find them locally.

Mike: Okay. That's great. It’s funny because we had one sample box sent to us to try. And I think there were two of each flavor in there. And I took a couple, and when I came back the next day, the staff had eaten everything! And I said, ”Well, next time I order, I'm going to have to order a whole case of these, because they are just disappearing quickly.” But people can order by the case right?

Lara: Yeah. Actually, online, we only sell by the case. So it's a box of 16 that you would order.

Mike: All right. And what's the price on that by the way?

Lara: The price on that is $29.99 plus shipping. And different stores sell them, if you go to a regular grocery store, they'll sell them individually, but most stores do sell boxes as well. And a lot of stores will offer a small discount to buy like a case discount or something like that. So that's something that's good for people to know.

Mike: Okay. Are there any other thoughts that you want to share with the readers and listeners here?

Lara: I guess basically that we're just as a company, we feel like we offer something different and unique and the importance of putting good food in your body. We're really committed to that as a company. And we're just excited about this message out there.

Mike: That’s great to hear! It’s wonderful to see people like you in the food business.

Lara: Well, I love it! And I can't imagine doing anything different.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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